glutton's picture


hrant's picture

This is perfect. For all those fashionable digital devices that have organic bodies. But I think it needs more legibility.


tsprowl's picture


did I get it right?

glutton's picture

Oh come now. Yes, the font lacks legibility, but if it weren't possible to deduce what a certain letter is by context, then this sort of thing wouldn't exist:


beejay's picture

I don't know if Tanya is kidding, but the quote is

: to me design is merely a language. :
: a means of communication :

tibor kalman

John, the concept is good and the context/readability/legibility question is worthy of a book. (book deal: Hrant, you should write a book on some of this stuff.) I call this process of creating letterforms the Lineto/fusion method. Everybody I'm sure has seen the great stuff at lineto.com. I think every gridchild has messed around with Digital variations. Miles Newlyn has a pretty good one.

You're posting this for criticism...so some of the letters -- b, k, m, v, x -- well they seem too dark. But unless you stray from the beginning forms, what can you do?

the 'b' could be light like the 'd'

the k and the x, wow, those are difficult using the forms.

I understand your context point, but maybe there's another solution to some of those darker letters to make it the forms more legible.


Joe Pemberton's picture

John, I appreciate the core idea behind this... but I think
it has major problems if it's indeed intended to be LCD
or backlit.

Or are you designing a display face for print use
that merely looks like a backlit face? In which case you
have a lot more freedom.

glutton's picture

It is just for fun.

tsprowl's picture

I seriously did have a problem with the t. I understood it in 'communication' but was having a hard time with the space between what I thought was "SO ME" "Some design is merely a language" so I ignored the dot (which I thought could have been decorative) and stated the obvious form "L"

of course I knew I was wrong.

For me the problem is mixing up lower case letterforms with uppercase letterforms in crazy display format.

designalchemy's picture

Good job John. I find this font very fun. I am not sure what it would be used for, but it is a clever twist on an older design. I think perhaps even Miles Newlyn experimented with this type of design a few years ago, it was however not so bubbly.

glutton's picture

Thanks everyone for your comments, positive and negative.


glutton's picture

Starting to look kind like the Autobot/Decepticon logos -- am I dating myself?

tsprowl's picture

the cross bar on the top of the b is not needed. the K is looking more like an M. G is very close to a 9. t is still hard, but easier to read.

Have you tried sticking to just uppercase?

spiral's picture

the shape of the "t" is very very hard to identify."v" and "k" are too similar... and also quite hard to catch...

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