MAJOR REDESIGN

beejay's picture

out with the Optima, in with the Eurostile!

http://www.computorcompanion.com/LPMArticle.asp?ID=89

(thanks to Soto for the link. However, there's not much here to snicker at because the customer was "ecstatic" with the redesign.)

bj

hrant's picture

I would be too. Eurostile is actually getting a new freshness, while Optima still looks like a 50-year-old with more plastic surgery than real parts. And she's not too good with computers anyway.

hhp

tsprowl's picture

Eurostile 2 was chosen as the primary typeface on our newly design bills. (Canadian)...and I'm certainly feeling all shiny and new. I love Eurostile

designalchemy's picture

Eurostyle is (out) dated. Should have used Monoline from the foundry.

Ramiro Espinoza's picture

NOVARESE RULES!

tsprowl's picture

Eurostile 2 (Extended and regular) certainly is not out dated! Its everywhere, and was only conceived 50 years ago as an update on microgamma. long live novarese.

which foundry do you speak of?

hrant's picture

I think Eurostile was in fact dated until recently, but now with all the nostalgia it works again.

Ole is talking about The Foundry, an outfit in the UK which is very good at reincarnating classics.
http://www.thefoundrystudio.co.uk/

hhp

porky's picture

Am I the only person left who chooses typefaces on how they feel, rather than on what is fashionable or hip?

Am I the only person in the world who thinks Gill Sans is worthy of use?

Do we all have to be such slaves to design fashion?

*grunt* *whine* *moan*

hrant's picture

But are you the target of your own designs?

I myself have huge qualms about popularity, but design is a subservient thing nonetheless.

hhp

designalchemy's picture

The fact that something is everywhere makes it more bland by definition, less unique and in my opinion less functional for the purpose of expert branding. One aspect of branding where this is critical is in the area of developing a unique visual identity, that differentiates the branded company from it's competitors. This can well be enhanced by designing unique a corporate typeface. Since this is not in the budget of many redesigns, or not offered as a solution, the next best thing is to choose a typeface that is legible, not overused (as in the case of eurostyle, Times Roman or Helvetica for that matter), and embodies the values the company embraces typographically. Is eurostyle displeasing to the eye. No it is in fact a very nice design, the same goes for Helvetica and Gill
as well as Novarese. In my opinion you fail to do your best when you do not explore such options. For all the Monolines out there, there are 100's of similar designs that do not measure up cosmetically, technically or functionality wise.
I do not expect everybody to be an expert at matching type for projects but then again this is typophile and this is about critique.

tsprowl's picture

good argument, I agree. but swaping Eurostile for Monoline just because its new and hip would seem rather pointless. To the public its identical.

I think we were reffereing to Novarese the designer not the font.

hrant's picture

> To the public its identical.

In the conscious realm, maybe.
But that's only half of it,
and arguably the lesser half.

hhp

designalchemy's picture

Hrant, I unconsciously agree with you on that point.

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