So many to choose from...
I’m a big fan of the Carlsberg-logo & the Trabant typography.
Music-wise I find the Tool wrench-logo quite clever & Jamiroquai’s buffalo-man still looks great after all these years.
Lance Wyman’s logo for the Minnesota zoo was also very nice.
If fashion and longevity were any sort of guide, then the crucifix must rate pretty highly.
Its flexibility is quite staggering. Does anyone know exactly what it symbolises anymore?
It’s always a joy to see one encrusted with diamonds on the exposed cleavage of some absurdly wealthy celebrity.
I did this logo in the early 70s for now defunct combination fast-food resturaunt and computer game arcade. It was a fast food deli with a bunch of Pakman games around.
i had to use the carlsberg-logo for an event which carlsberg was a sponsor of, and i gotta say, its pretty hard to allign with other, not that fluid logos. that can be a good and a bad thing and i dont think that logos should be designed with that as a maintarget, but its the reality and this logo doesnt perform too well those certain circumstances.
The Singapore Airlines logo is very nice!
As for the Carlsberg logo, I’ve never really had to use it professionally, but I can imagine it might be hard to align with other logos. But in its own right, it looks fabulous.
The Batman logo is also a classic in my book ;-)
Vision On
…“I’m sorry but we will not be able to return your pictures” and that music ahh memories.
A favourite of mine now discontinued thanks to privatisation
and at the risk of appearing a trainspotter I like the Underground logo.
Tim
Appologies for the accompanying type but this logo is probably the one I am most satisfied with from my own efforts. The infinity sign within the recycling theme seems strong to me and for whatever it is worth I still like this after several years now.
The sublimininal arrow in the FedEx is nice, but the way they let the e and d droop so far below the baseline at large sizes is very irritating. What’s good at 12 pt can be horrific at three feet tall on the side of a truck.
Honestly, the Milwaukee Power Tools logo is one of my favorites. I have a place in my heart for the old school charm, simplicity, and honesty. Although, I may be biased just because I’m from Wisconsin.
Here are a couple of other little goodies.
Here’s a recent one of my own for a political candidate last fall. Simple enough to do the job. I’m almost positive this was the first time a candidate had been represented by a letter mark in this area. As it turned out, she did end up winning the race.
And finally, here’s the logo I want to love, but just can’t. Something doesn’t “seem right” about that ligature. Always irked me, but I love their bikes anyway.
satya— Dalton Maag made it I think before I was there and probably Ron Carpenter made it. I do most of the techny final bollocks but occasionally do some logos. I prefer python to paths anyday.
Yes what a turnaround they have achieved with this: from an ugly nothing shield that seemed to stand for generally being out of touch to a beautiful new age and environmentally friendly, lotus-like flame... am I too generous?... (was meant to go under the BP logo)
“I like your humor in graphic design. You must love what you do.”
Pieter,
It is a rare case when I get both a client and a project which allows for humor. Most of the time, it is the same uptight stuff we all have to do to earn a living.
My problem with the BP logo is that they are trying to pass themselves off as somehow more environmentally concerned just by a rebrand*, the helios is attractive and modern but the whole premise seems shallow and cynical.
Tim
*there are probably some schemes which, while not eating into their profits, are also part of this masking exercise.
i like the logo of the swiss federal railway for its pure simplicity (originaly made by müller-brockmann if im not mistaken), including (in the longest version) three languages (german, french, italian).
“My problem with the BP logo is that they are trying to pass themselves off as somehow more environmentally concerned just by a rebrand...” Tim
Well, there does seem to be a trend of petrochemical companies employing hypocritical branding to obscure the true nature of their business. BP switched to a green leafy sun just as the environment became really big news, and then there’s Esso’s tiger and Shell’s, well er shell. (even their name is hypocricy)
And i don’t think a single land mammal or crustaecan has benefitted from either of their activities.
Anyone else got examples of branding hypocrisy? Maybe this should start another thread?
I like the MUNI logo too. They had a competition to replace it with a new one a few years back, and a winner was announced with big fanfare. I can’t find an image right now, but it had a kind of bomber jacket feel. Didn’t take though.
oh that froggie logo is awesome!
I saw this logo on a banner when I was in NY a little while ago and it really caught my eye. I think the imagery is just plain neat: a call to the common man/person.
All the things you can do with the BRazilian flag...I quite like this one.( Lula’s campaign to fight hunger in Brazil using the shapes and colours of the Brazilian flag) although I don’t like when they go too literal, I prefer when they just evoke something...
In the city where I’m working at the moment (Brazil) everyone has to have a logo, it’s a national obsession, I think even my neighbour’s granny has a logo and most of them are really er...weird. I’ve seen a therapist logo that consisted of an exclamation and a question mark. How weird is that?
That’d probably be an interrobang Lore, weird and not particularly useful to my mind (although it seems appropriate for a therapist). http://en.wikipedia.org/wiki/Interrobang
Nope. No interrobang I’m afraid. Just the two marks next to each other. Actually, I think the ! first and then the ?. The order is important in this case!
And yes, it is totally appropriate (! represents emotions I presume).
The question mark for a library is cool though, I guess it’s safe to use ? to represent information.
Nice movement this Sprint little wing or whatever it is. I like wings.
I must confess that I designed my favourite logo.
It was for a trucking company in 1979, and wonder of wonders, both the company and the logo are still around. Most amazing, the logo hasn’t been swooshed or dimensionalized!
So whenever one of their trucks drives by, I feel gooood.
Of course, if someone else had designed it, I’d probably think it was crap!
I know it’s going to sound BORING, and I really hate to admit it. But....
....McDonalds.
Give me a break. I design electrical signs for a living. I defy anyone anywhere to give me a more effective example of long distance legibility than those damned golden arches.
McDonalds signs in construction and design are garbage. One reasonably good thunderstorm and our sign company’s service crews are out replacing lots and lots of modules in those freaking things. They’re junk. But they are extremely effective.
You can be 3 or more miles up the Interstate and just by that glowing shade of yellow you know it is indeed McDonalds. Just from impulse buys based on the sign by itself it is estimated the average McDonalds makes more than $600,000 per year just on people seeing those arches in the distance and deciding to hit that place rather than another restaurant whose sign is not quite so legible at very long distances.
Favorite created by me.
I made this identity for my schools ’TEA Canteen.while having tea:) Its the same word reads in hindi and english with same mean . We call tea as “CHAI”. a person who dont know english will read it “chai” and a person who don’t know hindi..will read it as “Tea”. Chai/Tea available.
29.Jul.2006 4.32pm
why do you like it? It’s a bit dull.
29.Jul.2006 5.22pm
Oh. Uh. Perhaps this is the favorite created by Satya.
29.Jul.2006 6.24pm
Tag Heuer
29.Jul.2006 6.29pm
> Oh. Uh. Perhaps this is the favorite created by Satya.
Ah, you could be right.
Satya, please show us your other logos and we’ll pick our favorite ;-)
29.Jul.2006 6.49pm
I think the SC bit is pretty clever. The use of type, however, is dull, dull, dull.
30.Jul.2006 12.04am
The one I designed for the Richmond Riverdogs of BSUK
www.londonbaseball.com
They are the fourth team and descendents from the Flames.
30.Jul.2006 12.46am
I’m agree that the colors are dull but why the colors shulld always be bright in the logo?
i liked the form and the colors..and its not created by me.
:)satya
30.Jul.2006 5.36am
So many to choose from...
I’m a big fan of the Carlsberg-logo & the Trabant typography.
Music-wise I find the Tool wrench-logo quite clever & Jamiroquai’s buffalo-man still looks great after all these years.
Lance Wyman’s logo for the Minnesota zoo was also very nice.
30.Jul.2006 6.23am
If fashion and longevity were any sort of guide, then the crucifix must rate pretty highly.
Its flexibility is quite staggering. Does anyone know exactly what it symbolises anymore?
It’s always a joy to see one encrusted with diamonds on the exposed cleavage of some absurdly wealthy celebrity.
30.Jul.2006 6.31am
I did this logo in the early 70s for now defunct combination fast-food resturaunt and computer game arcade. It was a fast food deli with a bunch of Pakman games around.
ChrisL
PS: it was hand drawn in the old school way :-)
30.Jul.2006 6.32am
I always thought the now defunct Hartford Whalers had the best sports logo ever. I seem to remember it won some TDC award years ago.
30.Jul.2006 6.35am
Here is another old school hand drawn one which didn’t fly as a logo.
ChrisL
30.Jul.2006 6.44am
I still like my old Water Quality symbol from ther late 80s (hand drawn too).
ChrisL
30.Jul.2006 6.46am
That Whalers logo is sweet! I never saw it before. Who did it James?
ChrisL
30.Jul.2006 7.12am
I have no idea who drew the logo Chris. The TDC has a complete collection of the annuals, so the next time I’m over there I’ll try to look it up.
James
30.Jul.2006 7.31am
I’m a big fan of the Carlsberg-logo
i had to use the carlsberg-logo for an event which carlsberg was a sponsor of, and i gotta say, its pretty hard to allign with other, not that fluid logos. that can be a good and a bad thing and i dont think that logos should be designed with that as a maintarget, but its the reality and this logo doesnt perform too well those certain circumstances.
30.Jul.2006 8.22am
this is also in my favorite list.
singapore Airlines
30.Jul.2006 8.35am
THis one is nice too.
30.Jul.2006 9.54am
The Singapore Airlines logo is very nice!
As for the Carlsberg logo, I’ve never really had to use it professionally, but I can imagine it might be hard to align with other logos. But in its own right, it looks fabulous.
The Batman logo is also a classic in my book ;-)
30.Jul.2006 10.45am
Armin Hofman’s Swiss Expo
ChrisL
31.Jul.2006 12.10am
only winners wear Puma!
31.Jul.2006 1.07am
This one is cool:
31.Jul.2006 4.20am
http://www.daltonmaag.com/logos.html
we did Standard Chartered.. too...
but I prefer the one I designed the letters for, MOS.
31.Jul.2006 4.26am
I always loved the Vision On logo from the 1970’s BBC kids TV programme.
I thought it was really clever, and it inspired me to become a type designer.
http://www.its-prof-again.co.uk/vision_on.htm
Nick Cooke
31.Jul.2006 6.39am
31.Jul.2006 7.43am
Vision On
…“I’m sorry but we will not be able to return your pictures” and that music ahh memories.
A favourite of mine now discontinued thanks to privatisation
and at the risk of appearing a trainspotter I like the Underground logo.
Tim
31.Jul.2006 8.06am
Done by TelDesign in 1968...
Pieter
31.Jul.2006 8.29am
Done by me, four years ago.
31.Jul.2006 8.29am
oops...
31.Jul.2006 8.35am
And this one I did in 2001.
Pieter
31.Jul.2006 8.36am
Chris, the Fetso’s logo is marvelous. I like your humor in graphic design. You must love what you do.
Pieter
31.Jul.2006 9.43am
31.Jul.2006 9.48am
Appologies for the accompanying type but this logo is probably the one I am most satisfied with from my own efforts. The infinity sign within the recycling theme seems strong to me and for whatever it is worth I still like this after several years now.
31.Jul.2006 11.04am
I like this..but looks more like transport company logo.
very much like we have for
Delhi transport corporation :)
designed at NID.
Don’t know who inspired by whome ;)
31.Jul.2006 11.06am
vinceconnare ...
so you did standard chartered logo??...very nice..i really liked it.
31.Jul.2006 11.09am
31.Jul.2006 11.09am
31.Jul.2006 11.22am
NID(my school) logo was designed by Adrian Frutiger. I likes this one too.
31.Jul.2006 12.16pm
I’ve like this one for years. Canadian National (formerly Railroad).
31.Jul.2006 1.13pm
Ha, Don, you beat me to it. i was just about to post the CN logo..
31.Jul.2006 6.41pm
Classic
31.Jul.2006 6.58pm
I like this one, and I think it matches the airforce perfectly, without showing all the dieing and whatnot that can be expected.
31.Jul.2006 8.29pm
Wish I had a bigger version of the Heavenly logo. I’ve always admired it.
Also like the UTZ logo. It has been mentioned on typophile before and their chips are great!
btw, great idea for a thread satya :)
31.Jul.2006 9.14pm
The sublimininal arrow in the FedEx is nice, but the way they let the e and d droop so far below the baseline at large sizes is very irritating. What’s good at 12 pt can be horrific at three feet tall on the side of a truck.
31.Jul.2006 10.02pm
Honestly, the Milwaukee Power Tools logo is one of my favorites. I have a place in my heart for the old school charm, simplicity, and honesty. Although, I may be biased just because I’m from Wisconsin.
Here are a couple of other little goodies.
Here’s a recent one of my own for a political candidate last fall. Simple enough to do the job. I’m almost positive this was the first time a candidate had been represented by a letter mark in this area. As it turned out, she did end up winning the race.
And finally, here’s the logo I want to love, but just can’t. Something doesn’t “seem right” about that ligature. Always irked me, but I love their bikes anyway.
DOGG : : :
31.Jul.2006 10.22pm
The most underated public transportation logotype ever, the Muni worm.
Design: Walter Landor
(and it has its own crappy font!: http://www.down10.com/fonts/muni.html)
31.Jul.2006 10.25pm
31.Jul.2006 10.28pm
1.Aug.2006 12.00am
satya— Dalton Maag made it I think before I was there and probably Ron Carpenter made it. I do most of the techny final bollocks but occasionally do some logos. I prefer python to paths anyday.
1.Aug.2006 12.33am
Sony Walkman, CNBC and Hyundai Motors....Very nice
1.Aug.2006 12.49am
Yes what a turnaround they have achieved with this: from an ugly nothing shield that seemed to stand for generally being out of touch to a beautiful new age and environmentally friendly, lotus-like flame... am I too generous?... (was meant to go under the BP logo)
1.Aug.2006 5.26am
“I like your humor in graphic design. You must love what you do.”
Pieter,
It is a rare case when I get both a client and a project which allows for humor. Most of the time, it is the same uptight stuff we all have to do to earn a living.
ChrisL
1.Aug.2006 6.29am
My problem with the BP logo is that they are trying to pass themselves off as somehow more environmentally concerned just by a rebrand*, the helios is attractive and modern but the whole premise seems shallow and cynical.
Tim
*there are probably some schemes which, while not eating into their profits, are also part of this masking exercise.
1.Aug.2006 7.16am
1.Aug.2006 10.14am
Ben
Can you find the old Ontario Hydro logo? It is another I love, but I couldn’t find it online anywhere.
1.Aug.2006 1.51pm
Operation Flood, india
(hand made)
Sony Ericsson
1.Aug.2006 2.59pm
It’s favorite logo, not favorite bozo.
;)
tomás
1.Aug.2006 3.16pm
i like the logo of the swiss federal railway for its pure simplicity (originaly made by müller-brockmann if im not mistaken), including (in the longest version) three languages (german, french, italian).
1.Aug.2006 5.19pm
“My problem with the BP logo is that they are trying to pass themselves off as somehow more environmentally concerned just by a rebrand...” Tim
Well, there does seem to be a trend of petrochemical companies employing hypocritical branding to obscure the true nature of their business. BP switched to a green leafy sun just as the environment became really big news, and then there’s Esso’s tiger and Shell’s, well er shell. (even their name is hypocricy)
And i don’t think a single land mammal or crustaecan has benefitted from either of their activities.
Anyone else got examples of branding hypocrisy? Maybe this should start another thread?
1.Aug.2006 6.56pm
Water care.
1.Aug.2006 7.15pm
I am really liking that water care logo. Wonder if they nrrd a typeface to go with it?
ChrisL
1.Aug.2006 7.25pm
Even I liked it...
1.Aug.2006 7.50pm
I like the MUNI logo too. They had a competition to replace it with a new one a few years back, and a winner was announced with big fanfare. I can’t find an image right now, but it had a kind of bomber jacket feel. Didn’t take though.
1.Aug.2006 7.56pm
I got two off the top of my head. The first: a timeless classic.
1.Aug.2006 7.59pm
The second: I second Jem’s response, Landor’s excellent rebranding of BP.
1.Aug.2006 8.11pm
oh that froggie logo is awesome!
I saw this logo on a banner when I was in NY a little while ago and it really caught my eye. I think the imagery is just plain neat: a call to the common man/person.
1.Aug.2006 10.12pm
Re. above:
It’s like 6 logos in one!
What about:
2.Aug.2006 3.39am
an old classic
2.Aug.2006 6.48am
All the things you can do with the BRazilian flag...I quite like this one.( Lula’s campaign to fight hunger in Brazil using the shapes and colours of the Brazilian flag) although I don’t like when they go too literal, I prefer when they just evoke something...
In the city where I’m working at the moment (Brazil) everyone has to have a logo, it’s a national obsession, I think even my neighbour’s granny has a logo and most of them are really er...weird. I’ve seen a therapist logo that consisted of an exclamation and a question mark. How weird is that?
2.Aug.2006 7.11am
Lore,
I have been working on a logo with a questionmark and an at sign (@) for an agricultural library. How wierd is that?
ChrisL
2.Aug.2006 7.14am
That’d probably be an interrobang Lore, weird and not particularly useful to my mind (although it seems appropriate for a therapist).
http://en.wikipedia.org/wiki/Interrobang
Tim
2.Aug.2006 8.02am
There’s something compelling about Sprint’s redesign:
2.Aug.2006 8.21am
Nope. No interrobang I’m afraid. Just the two marks next to each other. Actually, I think the ! first and then the ?. The order is important in this case!
And yes, it is totally appropriate (! represents emotions I presume).
The question mark for a library is cool though, I guess it’s safe to use ? to represent information.
Nice movement this Sprint little wing or whatever it is. I like wings.
2.Aug.2006 8.44am
I must confess that I designed my favourite logo.
It was for a trucking company in 1979, and wonder of wonders, both the company and the logo are still around. Most amazing, the logo hasn’t been swooshed or dimensionalized!
So whenever one of their trucks drives by, I feel gooood.
Of course, if someone else had designed it, I’d probably think it was crap!
2.Aug.2006 8.46am
Looks OK by me Nick:-)
ChrisL
2.Aug.2006 9.34am
2.Aug.2006 1.50pm
Since someone beat me to FedEx I’ll nominate this one. Not the type (or the absurd tagline) but the mark, think it’s brilliant
Also love Motorola
and the Westinghouse logo (a classic) which I can’t insert here because it’s in flash on their site and keeps jumping around like a mosquito.
(least favorite: Verizon!)
2.Aug.2006 1.53pm
I always thought this team logo showed amazing creativity!!!
D~
2.Aug.2006 3.53pm
Does anyone have an image of “Armin Hofman’s Swiss Expo”? I’m not sure I’ve seen it.
Duncan
2.Aug.2006 4.03pm
I have been googling for it but can’t find it. I will look in some old books. If not, I will draw a quick image of it.
ChrisL
2.Aug.2006 4.25pm
I couldn’t find it so hear is a quick drawing of it which may be off a bit but to the best of my memory, this is it.
ChrisL
2.Aug.2006 4.45pm
Nice. I like that.
Thanks for putting so much time into trying to find it and then drawing it.
Duncan
2.Aug.2006 4.56pm
I know it’s going to sound BORING, and I really hate to admit it. But....
....McDonalds.
Give me a break. I design electrical signs for a living. I defy anyone anywhere to give me a more effective example of long distance legibility than those damned golden arches.
McDonalds signs in construction and design are garbage. One reasonably good thunderstorm and our sign company’s service crews are out replacing lots and lots of modules in those freaking things. They’re junk. But they are extremely effective.
You can be 3 or more miles up the Interstate and just by that glowing shade of yellow you know it is indeed McDonalds. Just from impulse buys based on the sign by itself it is estimated the average McDonalds makes more than $600,000 per year just on people seeing those arches in the distance and deciding to hit that place rather than another restaurant whose sign is not quite so legible at very long distances.
2.Aug.2006 5.00pm
I’ll second the Underground and British Rail logos already mentioned.
I also really liked Penguin’s, although it’s evolved a lot over the years.
2.Aug.2006 5.20pm
this should be the original logo. the “expo 64” took place in lausanne, switzerland.
2.Aug.2006 5.27pm
wow! i loved that swiss expo identity.
2.Aug.2006 5.31pm
Thanks Thiery. I see I forgot about the opening at the bottom :-)
ChrisL
2.Aug.2006 5.36pm
dezcom, its fine because entries are closed now anyway ;)
2.Aug.2006 6.04pm
LOL! Satya,
I guess since 1964, the exhibit is closed :-)
I was a junior in collge then!
ChrisL
2.Aug.2006 6.23pm
Favorite created by me.
I made this identity for my schools ’TEA Canteen.while having tea:) Its the same word reads in hindi and english with same mean . We call tea as “CHAI”. a person who dont know english will read it “chai” and a person who don’t know hindi..will read it as “Tea”. Chai/Tea available.
in hindi “chai” will be written like this....