Which is your favorite logo_?

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Chris Lozos's picture
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LOL! Satya,

I guess since 1964, the exhibit is closed :-)
I was a junior in collge then!

ChrisL

Satya Rajpurohit's picture
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Favorite created by me.
I made this identity for my schools 'TEA Canteen.while having tea:) Its the same word reads in hindi and english with same mean . We call tea as "CHAI". a person who dont know english will read it "chai" and a person who don't know hindi..will read it as "Tea". Chai/Tea available.

in hindi "chai" will be written like this....

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oly@s19_4709.gif][img:sites/default/files/old-images/1968S_poster_b_6483.jpg">

Linda Cunningham's picture
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The MUNI worm is great, but my vote goes to CN -- my dad worked for them for 42 years.

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Jem
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Satya Rajpurohit's picture
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Swastika is in my heart.

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Alexander Kominek's picture
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Don

Here's that Ontario Hydro logo. I've always liked it too.

- Lex

Kevin Pease's picture
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Ha, Chris, a new find for the Atph@bet!

Satya, I like that bilingual sign. Funny thing: "chai" has become a "passport word" in English - to mean a specific tea prepared a specific way. (Other examples include "sombrero", "biscotti", and "anime"). People have even started saying the redundant phrase "chai tea."

Chris Lozos's picture
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Thanks Kevin! :-)
... and I'll have a Chai Tea Latte with skim and a sombrero biscotti with that ;-)

ChrisL

Thierry Blancpain's picture
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yep, in switzerland, chai is used, too. rather in asian- or alternative restaurants/bars/cafés, but here it just means a tee with cinamon and the stuff you usually find in a chaï. i even got served a normal black tea with a bit of cinamon at the top, but thats.. the worst example, normaly they're ok (but surely dont taste like the real deal).

Franz Heidl's picture
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a recent fave of mine…

Claes Källarsson's picture
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too many great logos to make any kind of definitive list, but here are a few favorites (some sadly no longer around). i tend to like logotypes from yesteryear, and usually ones that are very simple at first glance but very effective and iconic (like the Bell and CBS logos below).

(AT&T/Bell, by Saul Bass 1971)

(CBS, by William Golden 1958)

(Eastern Airlines, by Lippincott & Marguiles 1965)

(Mayflower Transit, by J.R. Kaltenbach & Associates)

(Pepsi Cola, circa 1905/1906)

(Warner Communications, by Saul Bass 1972)

Don McCahill's picture
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Look back at the Ontario Hydro logo, folks (middle of page 2). It has an O, an H and an E (electricity). And the full logo had the words ONTARIO HYDRO coming at an angle from the upper left to the logo at the lower right, forming a power cord to what looks very much like a electrical plug.

Genius ... and yet we get three men in a hot tub from our provincial government.

Lari Elovainio's picture
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yet we get three men in a hot tub from our provincial government

It has been said many times, you get what you pay for… no, wait…

Jem's picture
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Does anyone have a larger version available of Pierre Bernard's amazing (and influential, ahem 'Unilever') logo for Parcs Nationaux de France.

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HD Schellnack's picture
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I like the new Unilever rather a lot as well.
From those shown her I really still dig the «Wolle»-Logo.

Also, I still like the idea behind the Apple Logo.

HD Schellnack

Franz Heidl's picture
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i remember you posted quite a good explanation on why you like it and how logos/CIs can set a standard for a company to live up to on www.fontblog.de, herr schellnack…

anyway, here's a not so recent fave of mine…

p.s. funny, i didn't realize until now that it doesn't even show a mammoth, it's just a simple elephant – doh!

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Satya Rajpurohit's picture
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I use to drink 'chai" made of pure milk. I drinks more than 15 cups a day..kind of addicted to it. Tea and type are the only thing are closest to me....Im sure I'll have my company name something like..Tea&Type or Tea For Type or something like that.

Let's chai!

satya

Chris Lozos's picture
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Satya,
How about "Take T and C Type"

ChrisL

Satya Rajpurohit's picture
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thats would be interesting dez...anyone else wanna say sum thing??

Yaronimus Maximus's picture
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I'd go with a classic:
Mother and Child by that amazing Herb Lubalin. I swear he's a genious.
(i don't know how to show a picture here)

i also love many of herb lubalin's and saul bass works.

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by vaughan oliver

J. Edward Sanchez's picture
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I like the new logo for USA Network:

Of the five different logos that the cable station has had since 1980, this is the first one that I've liked.

Actually, I like their whole "Characters Welcome" makeover, including the use of Gotham as their signature typeface.

Satya Rajpurohit's picture
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herb lubalin’s Mother and child identity is great....

Lorenza Pavesi's picture
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Satya, it's so cool to see logos I've never seen before. Thanks!
It's kind of difficult to judge logos that have been around for ages, like MacDonalds for example or Coca-Cola. They are simply all over the planet, so it's hard to give an objective opinion on issues such as legibility.I think.

And now ladies and gentlemen: after the campaign to fight hunger, yet another brilliant use of the Brazilian flag.

Voila': UFO-freedom of information now!

By the way, your new B&W avatar is cool but whatever happened to your sexy hairy chest?

Bobby Henderson's picture
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Jem asked:
"Does anyone have a larger version available of Pierre Bernard’s amazing (and influential, ahem ‘Unilever’) logo for Parcs Nationaux de France."

There is a pdf featuring a vector-based version at this page:
http://www.parcsnationaux-fr.com/accueil/
I opened it in Illustrator and it has some horizontal slices through it.
I would hate to have to cut that logo out of vinyl. The Unilever logo may be derivative, but it would be bit easier (not very) to use in sign applications.

.
.
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I'm a nut for techie stuff involving movies. I don't know who designed the Dolby "double d" logo, but it is one of the world's most recognizeable brand marks.


My favorite movie tech logo is one used for the 70mm film projection format. Again, I don't know who designed it. The first time I noticed the design was on ads for "Star Trek II: The Wrath of Khan" back in the early 1980s.

Bobby Henderson's picture
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Well, I was waiting for others to add additional replies, so as not to appear like I was monopolizing the thread. But I couldn't wait. There's a few things that I wanted to get out there in response to some stuff previously posted.

Jem and Terry Biddle offered the excellent BP logo redesign. Here's a couple images of that logo made REALLY BIG on the side of a fuel storage tank in Cushing, Oklahoma:


Samadam posted an example of the US Air Force's new logo. Although that example appeared to use something different from the Arial type we were mandated to use in putting together this sign:

IMHO, Arial never looked any better than in stainless steel chrome type like this. Normally I really hate Arial, but this isn't all that bad. Note, this photo was taken when the sign was finshed and loaded on the beat up trailer and headed to the job site. If I can get around to taking a picture of the finished sign in its installed state I'll do it and post it here.

Don McCahill's picture
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Hmmm, and they said the resolution on that BP logo had to be 300 ppi.

:)

Chris Lozos's picture
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That was a gas Don! :-)

ChrisL

Nick Cooke's picture
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I liked this logo I did for a magazine.

I thought the subliminal heart shape worked quite well for the title.

Unfortunately the client played safe.

Nick Cooke

Chris Lozos's picture
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Nick, Sometimes clients just get heartburn :-)

ChrisL

Claes Källarsson's picture
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another favorite is actually the official logo of my hometown, which i've loved for as long as i can remember. it's just so clean, effective and striking. i don't know how long they've had it, but it's been around for as long as i can remember and i still think it's a fresh, modern design.

(the city's name begins with an S, and the dragon has been the symbol/guardian of the city for many hundreds of years.)

Dave Bailey's picture
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Quite a bit better than mine, claes!

Andrea Emery's picture
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Claes Källarsson's picture
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andi,

i hope you're being sarcastic.

Chris Lozos's picture
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You are right Andi! It is really cutting-edge stuff.

ChrisL

Bobby Henderson's picture
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Wow, and the title lettering isn't set in Trajan either.

Chris Lozos's picture
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I would say her comment was tongue-in-cheek but given the graphic she points too, that might be a tasteless comment:-) (forgive me Andi, I can't pass up a joke!)

ChrisL

Jem's picture
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> I would say her comment was tongue-in-cheek but given the graphic she points too, that might be a tasteless comment:-) (forgive me Andi, I can’t pass up a joke!)

Yes a tad literal.

Lorenza Pavesi's picture
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lol! cutting edge! Well, I thought the joke was funny!

Mili Carr's picture
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I've always liked the plane+F in the Finnair logo
This is the more recent one:

I don't like it as much as this original one:

They make nice use of the plane in their print ads

Tim Daly's picture
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http://news.bbc.co.uk/1/hi/business/4688106.stm

How could they possibly afford that?
I'm still fulminating.
Tim

Bobby Henderson's picture
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The logo for Finnair, for some odd reason, reminds me of the logo for the long dead Eastern Airlines.

Mili Carr's picture
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Eastern Airlines:

Yes, something familiar about it!

Kevin Flynn's picture
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I've always liked logos you can read while standing on your head.

Lorenza Pavesi's picture
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Totally agree on the BP's rebranding issue. I wonder how the designer must feel and how many similar cases there are around.

Jonathan Greenslade's picture
Joined: 30 Jul 2006 - 6:37am
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"Totally agree on the BP’s rebranding issue. I wonder how the designer must feel and how many similar cases there are around." - lore

Well, like i said earlier in the thread, obviously Esso and Shell have the same kind of hypocritcal branding and there must be lots of others. I would think the designers don't feel too much at all. Just think of the cash and the prestige.

The Unilever logo everyone seems to love so much is one of the worst examples. I would like to have been at the design meeting for that one...

Unilever: "We want something soft and friendly and fluffy, maybe with natural things in it, like birds and flowers and splashes and shells and fish."

Designer: "Why the hell would you want that? You're a massive international corporation that make chemical cleaning products which end up down the sink and pollute the rivers and oceans. And on top of that you actively promote a climate of hygienic fear so more people will use your products unnecessarily. Oh, and don't you produce nutritionally dubious processed and frozen foods too?"

Unilever: "Yes, true enough. But we don't want the public realising that. And there's $100,000 in it for you, if you do an extra smokey new smokescreen for us"

Designer: "Oh. OK then. Eerrr, one or two palm trees?"

Unilever: "Just the one thanks."

Can i be sued for posting that?