You are right about Shell and Esso although they did develop a long-running theme to reach their present appearances. BP on the other hand took, at their agency's suggestion, the opportunity of a merger to position themselves as a more environmentally concerned company. And, apparently (over a small sample) it works, "In categories not typically synonymous with Green, such as Automotive and Petroleum, consumers did identify companies they consider more positively aligned with the environment. Toyota was favored over both BMW and GM as a more Green car brand, and BP was identified as more Green than Exxon." Taken from,http://www.landor.com/?do=cNews.news&g=1200&storyid=464
As for Unilever Miles Newlyn sometimes posts here you could ask him, he answers some questions herehttp://www.underconsideration.com/mt-static/mt-comments_su.cgi?entry_id=...
Wolff Olins no longer mention Unilever on their client list.
Ulitmately we are all corporate whores:), I have worked on some logos for clients who really leave a nasty taste in the mouth. Edit:(sorry this wasn't intended to be a pun on the previous phrase)
" we are all corporate whores:)"
Isn't this the same in every profession? Think about doctors and the pharmaceutical industry, or lawyers! All those cool architects, too busy being "interesting people" to care about the state of our cities or god forbid social inclusion. I think professionals in every field have the opportunity to become corporate whores at some point. Call me Polyanna but I'm sure there is a way to carry on your work according to your personal values without necessarily starve to death.
Jon, I love the meeting scenario, reminds me a bit of that crappy film Good Will Hunting where matt damon goes for an interview with Nasa or something...
Best sports team logo? Brewers. Why on Earth would you get rid of this one?
I like the new Bahamas logo, especially the way it's used in the identity: each shape can be used individually to promote the island it represents. Colorful and fun, like the destination itself.
The Bahames logo is indeed very cool! I have a book that shows the entire creative process of the logo & identity. Very nice!
I've got that book, too. Good stuff.
Best logo in the world bar none...
My favorite team. Go, Gunners!
Two of my favourites:
Even i have this book but never
noticed the beauty of this logo....very nice.
Satya, where did you find that particular logo? It doesn't match the official one.http://brandguidelines.bahamas.com/styleguide/logo.html
I didn't even know the Bahamas hàd a logo ;-)
The different steps of the creative process really show how much work was put into what appears to be a simple logo.
Re: The Bahamas Logo. If you want to take a look at how shamelessly rather well known Austrian advertising agencies 'get inspired' by well known international brands, take a look at this: > www.cidoc.net/002550.html
( Additionally it tourned out, after the imprint for the related site changed, that the CEO and founder of that agency even also is the head of the local chamber of commerce, subdivision 'advertising and market communications' and a local 'branding expert'. Sure is. :)
( I could post an english version of that article, later on, if anyone is interested in reading it. :)
Addendum: I also told Duffy and the local advertising related media about this. But none of the contacted press seemed to find it worth mentioning.
Shouldn't logo's that were never actually used be excluded? Like Lubalins Mother&Child…
Well, here is one I did for the municipality where I live.
Mine would have to be the Wool logo - will last the test of time.
Ah yes: the Wool logo.
Brilliant, classic, and illustrative of the product.
As a handspinner, it's one of my favourites.
I like this kind of logo design:
Mine is West Marine
What about this one?
i just had to bump this thread for this logo:
it totally defies my beliefs that logotypes should be simple designs that should always work in black/white (which this does but not 100%). it should be a logo that i should dislike, but i think it's brilliant. it feels like an anti-logo logo, something unlike what most logos are or aim for.. and it just works for me in every single way. i really like the type treatment as well.
I've always been fond of this one. It's the logo for New Life for Girls.
From John Dee, 16th century English court mathematician, astrologist, geographer, magician, and the original 007:
Along those lines, the Masonic symbol:
xensen has already posted the FedEx logo, which was the first thing that came to my mind, so I won't bother. The concept is both simple and clever (but not overly obvious to a casual eye), and describes what FedEx is all about at a base level.
Aside from that? I think about anything Saul Bass did was sheer perfection.
Very pleasurable thread. Does anyone know who designed this logo for Eaton back in the 60s? I saw it as a teen and it was one of the first things that really stirred me to think about lettering and graphic design. Although some of the letter shapes are not as graceful as I might like, the back-and-forth from pos to neg is brilliant. (And I'd venture the designers of the "usa" logo shown earlier were inspired by this, is that fair to say?")
A couple of other points. The mention of Shell and Esso reminds me of a fantastic article in the New Yorker from perhaps 1972 about the creation of the EXXON brand and all the research done to make sure the name meant absolutly nothing (they didn't want it to mean "Your mother eats army boots" in Hungarian or something like that). Much discussion about the development of the logo, too, by was it Chermayeff and Geismar?
If there are still UPS trucks where you live that have the globe symbol on them (instead of just the shield) next time you see one, note the position of the equator relative to South America! I miss the utter simplicity of the original paul Rand logo, but I suppose companies feel they must change (and then designers get work). Interestingly, the Eaton logo is unchanged after more than 40 years . . .
This is by far the best book I've been able to find on corporate branding/trademarks:
I would say it's within my top 10 reference books not just for logos, but all reference materials as well. Looks like new copies can be had for less than $24, while used copies are going for under $17- that is a steal for this book.
(goes to the book's page on Amazon.com- I used tinyurl because the original URL is so long, I'm afraid it'll mess up the page layout on this great thread, which I am saving)
If anyone has any recommendations for other good logo/brand reference books, I'd sure love to hear about them.
Bruce: I did check this book for the logo that you like, unfortunately it didn't have a listing in the index.
I have always liked this design, done by Norman Litman, for the Mead Paper Library of Ideas back in the 60s. The original is all on one long line but I chopped it up this way for easier posting. It's fun to see how really memorable and distinct in personality so many of these logos are, isn't it? And overall, a very expressive design by Litman. (There I go again, starting a sentence with a conjunction . . .) I shot this out of a book -- didn't want to hurt it in the scanner -- so there is some gutter artifact between the B and the LI.
Incidentally, I took this from a wonderful book that I'm sure many of you know, but those who don't should really try to find it (out of print for many years). Ray daBoll's Recollections of the Lyceum and Chatauqua Circuits (Freeport, Maine, Bond Wheelwright, 1969). The entire book is handlettered in his beautiful and unique italic hand. The front section is his wife's memoir of her times traveling as a singer and actress all over the American heartland, and the back is Ray's look at letter forms, handwriting, graphic design, and so forth. A most inspiring book from a warm, caring, not-at-all-corporate artist.
/and I don't drink beer.
Ahhh. That brings back fine memories . . . In the late 60s/early 70s I attended a small "great books" college (Shimer) lost out in the cornfields of northwestern Illinois. Leinenkugel was the local marque, brewed just to the north of us across the state line, and we all drank it in loyal preference to the mass-manufactured offerings from Miller, Schlitz, Pabst, etc. Haven't tasted one since 1972, though.
Leinenkugel was the local marque, brewed just to the north of us across the state line, and we all drank it in loyal preference to the mass-manufactured offerings from Miller, Schlitz, Pabst, etc. Haven’t tasted one since 1972, though.
When my partner and I visit his family in Wisconsin I get to drink Leinenkugel. It's amazing stuff.
This AEG logo has always been one of my favorites. I've always enjoyed Peter Behrens work.
Leinenkugel's Beer - Beautiful example of custom lettering.
Northwest Airlines logo was very clever. The circle suggests a compass with the needle pointing to - where else? - the northwest and visually you recognize the 'N' but your eye completes the 'W' for Northwest.
I'm surprised no one has mentioned Bass Ale, whose equilateral red triangle was trademarked in 1876...
(And for regional Midwest beer, I vote for Point Beer in Stevens Point, WI: as the slogan says "When you're out of Point, you're out of town.")
And not only because I happen to drive one. ;-)
It seems by the Lebron logo that the Lubalin thing is back, I love it.
That is one of my favorites. Much better than «Triumph» – and damn fine turntables they are.
Another one of my all-times favourites is the super-classy logo of the publishing house Paul Cassirer.
Just one more. I have always liked the Hero logo with the tin. The «e» looks a bit strange, however.