Ok to use Futura Apostrophe?

cosmorphis
4.Aug.2006 2.37pm
cosmorphis's picture

So when I was studying in college, I once had some art director who was a special guest to my class get mad at me because I used dumb quotes (or a dumb apostrophe; whatever it’s called) in my design. From then on I’m always careful to try to make the right choice. Anyways, I’m doing a design for the community college and they use Futura Bold Condensed on a lot of their publications, so I thought I would use it as well, but the apostrophe is not curly. Would this be a safe decision?



Grot Esqué
4.Aug.2006 2.45pm
Grot Esqué's picture

Yes. Futura is geometric, so the straight quotes are part of the design. Be sure to check that they’re slanted and thicker in one end than the other.


cosmorphis
4.Aug.2006 4.05pm
cosmorphis's picture

That’s what I was thinking. It looks like a prime, and is not quite straight up and down like a dumb, so I just wanted to get a second opinion.