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The new European marketing for the Playstation 3 was posted on Kotaku, a gaming site, and it features Underware's Bello! A capture is attached to this post. Not what I would've expected.
You can watch the video here on YouTube.
| Attachment | Size |
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| ps3_bello_ad.gif | 30.44 KB |
1 Sep 2006 — 3:37pm
I guess the marketing team was play-testing in their Underware.
1 Sep 2006 — 4:37pm
Ah, Sony, like Superman clearly wear their Underware on the outside. So why pick Spiderman's font for the product logo?
Answer: they obviously have a super-hero complex - complete with Blue Ray Vision!
Cheers, Si
2 Sep 2006 — 8:35pm
weird font choices aside (or infact included). that is a terrible piece of motion graphics.
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Paul Ducco
Graphic Design, Melbourne
3 Sep 2006 — 9:36am
That seems to be the consensus from gamers online, in response to the tagline and motion graphics.