addfoto.com will be a photographers gallery + stock photo + photography theory & tutorials project. The concept oﬀ ADD something made me use the universal (+) symbol that will be the visual brand of the site & logo. For now, the colors are not ﬁnal, and I’m quite happy with the results. The card is of course not ﬁnal, just to show the (+) cut I want to use on this ID.
I want a strong ID, very simple and easy recognizable (memorable).
Thanks for all the feedback.