This is an internal project to redesign the identity of the design company I work for.
I’ve decided to go with a very simple text treatment and Clarendon Light seems very appropriate for the word as well as the target market.
I’ve tried to slightly modify the type face in the second and third renditions but I’m always a little nervous about tampering with something like that.
Anyway, please have at it! Let me know if what I’ve done works or if anyone has any other suggestions. I would be happy to hear them.