OK, so it’s my turn.
For over 15 years I’ve used the name “NEWORLD” (yes, I know others use it too) informally for the multimedia productions/programming that I do. I chose that name because of many reasons, but the one reason that might be usable in logo design is this: “norashkharh” (which translates to “new-world”) is the Armenian name of a fruit that I really love. I’ve never known its English name, but it looks like a tiny pear with a very thick, fuzzy, dark greenish-brown stem; the body is dark orange, with a thick peel; the seeds are huge, dark brown, and usually in pairs or triples*; the trees have large, thick, dark green leaves. (It’s ironic btw that it’s originally from the New World, but people here don’t seem to harvest them.)
* Superb ammo for improvised wargames, btw! Just the right heft for pain with no injury. And great aural resonance when dropped onto car roofs (preferably in a ﬁstfull) from a 6th-story apartment… :->
Anyway, I never had a [decent] logo, but now some of your guys’s design sense has [hopefully] rubbed oﬀ onto me, and I feel ready to “congeal” a visual identity.
I would like to have some melding trick in the “w”, not least as an allusion to the WWW.
For the top-left one, I can make it all-caps, or maybe unicase (which might create a good avenue for “w” trickery). If I leave it lc, I could nestle the “software” above it (to the left of the ascending “ld”). I don’t think I can make it an intercap -“NeWorld”- decently, and “Neworld” detracts from the “World” part.
For the other three, the inside squarish part I’m thinking needs really full, blocky, kinda hard to decipher letters (like in FF Extra) — maybe in reverse ﬁeld. For the bottom-left one (or maybe the top-right one too), I’m wondering if I could make the “W” into rays*, like a newly rising sun or something — but the “W” would have to remain strongly legible.
* In which case maybe I could set “NEWORLD” in a semi-circle around a sun-disk (or half a disk). Huh, a disks is a good allusions to a CD too…
BTW, the “software” part is really optional. I’d even consider using another word that makes sense (or for the logo just “NEWORLD” maybe).
Advice appreciated… and needed! I hope the multiplicity of directions I mention above don’t derail some totally diﬀerent -and much better- ideas you guys might dream up.
OK, so it’s my turn.