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I'm currently in the process of designing a logo for a local architect who's got about 20 years of experience but finally decided to start his own bureau.
His area of activity reaches from building small hospitals to large casinos and it's currently a one-man business but he's NOT aiming to become a 50 people agency anyway..
He wanted his logo to be mainly typography which should be clean, corporate looking and shouldn't be embarrassing. The only shape or form I'm allowed to use is a square due to his vision of a square being the ultimate form, undistorted and straightforward.
the concept I came up with can be seen here
STEFAN is placed in capitals to distuingish itself from "architect" and to make clear that the architect is called stefan...
the squares between the text are pretty small so that the don't stand out too much and they're seperated into 3 pieces to give the impression of something being built..
they also form an arrow pointing upwards to intensify the impression of something going on..
what do you think so far?
any c&c appreciated