(x) Esquire Magazine - Gotham, Vectora, Mercury Display et al {Kent, Jonathan}

anonymous's picture

Trying to ID the house fonts for the current design of US Esquire, as well as the Main Sans Serif of US GQ under Woodward. Sorry I dont have any scans. Im aware that both these are probably custom drawn, If anyone has any information on their origins, It would be most appreciated.

Best,
Jeremy.

hrant's picture

"LaStrada"?

hhp

hoefler's picture

Yes, that's them. Esquire uses my "Mercury Display" typeface, as well as Tobias Frere-Jones' slab serif, formerly known as "Strada" (Albert Pinggera just released a design by the same name, so we're looking for a replacement.)

The GQ face is indeed Gotham, also by Tobias. You can follow the link above.


Regards, Jonathan

hoefler's picture

Erik Estrada, maybe.

kentlew's picture

I haven't seen a copy of Esquire recently, but last I knew they were using Jonathan Hoefler's Mercury for their serif text face and some heads. For sans, I think they've been using a fair bit of Frutiger's Vectora.

Neither have I seen GQ recently, so I may be mistaken, but I believe that they've been using a version of HTF's Gotham for their main sans.

Someone who has the magazines at hand (or Jonathan) can confirm.

-- K.

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