Isn’t that Helvetica?

oh sorry, I wasn’t clear. I dont need to know what typeface they’re using.

I was wondering if anyone had any typeface suggestions to look at for branding a representational art museum like the frye.

Hope this clears things up.

FFUnit would work. It has a warmth to it that’s quite appropriate for a museum of representational art.

Given the breadth of the collection and exhibitions, it might be worth looking at the architecture (I only had a limited view on the website admittedly) for inspiration, you could look at
http://www.myfonts.com/search?search%5Btext%5D=mostra

http://www.myfonts.com/fonts/quadrat/toronto-subway/

http://houseind.com/index.php?page=showfont&id=18&subpage=viewfonts

Tim

Thanks so much! Some great suggestions here, if anyone has anything else I’d love to take a look, thanks!