Bravo AV

designalchemy's picture

Here is my current project. A full branding solution for Bravo AV.
Client needed everything from naming, type design, logo, full collateral, signage, exterior revamped architectural detailing, etc..
At this stage we are fine tuning the type design and logo. A previous client Musa Design (Musadesign.net) is doing the exterior with my collaboration.
In my first posting I am showing Type design.

Bravo / Unicratica modified

hrant's picture

The top one is more valuable - although a matching lc would be harder.

hhp

designalchemy's picture

Here is some experimentation I did with the A and V. The full name is Bravo AV, as in audio-visual.Bravo Av

designalchemy's picture

another approach using a boxed concept...Bravo boxed

hrant's picture

I think in the interlocking "AV" one if you place the "A" a bit more to the left of the "V", and figure out a way to mesh them together with positve/negative magic (instead of the gray) you'll have a big winner.

hhp

designalchemy's picture

Another original type face, which seems to be the direction client wants to go...Bravo modern type

designalchemy's picture

I thought it was worth trying Stefan Kjartansson's Armchair Modern. I don't have it so I did a mock-up from PDF / screenshots to see if if would work before buying it.
It was nice but this job had to be custom. It was however an inspiration for the type design I did in the posting above. armchair

Ale Paul's picture

Maybe Sophisto has the style of the font you want and show at first. The B is same
check www.psyops.com

or maybe a lineto or a Alias font.

designalchemy's picture

Hi Alejandro, we are on the same track...I did a mock up with Sophisto. I did not try Lineto or Alias. I have a few of these fonts but Lineto is a bit sterile for the name " Bravo" . Alias is nice but
not all there. Fontsmiths "Sophia" was also a consideration. but it is almost too curvacious. I spent about $90 to discover this, (for a single weight).

designalchemy's picture

Here is latest versions of type. R is only character modified in each version. O has been rounded out a bit from older version.
modern

hrant's picture

The bottom one - but try losing the bar of the "A".
And the "B" is a hair thick, I think.

hhp

designalchemy's picture

good eye. The bar on the A is kind of an eyesore. A problem I have been looking at for a while.Lets try a couple of version...new a

designalchemy's picture

another version with broader R and Obroader RO

hrant's picture

Don't use a circle - too much like VAIO.

A square (but larger) or a more complex shape like your A/V "shell" might work. Try putting it flush on the baseline too.

hhp

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