Helvetica film World Premiere

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gary hustwit's picture
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Joined: 16 Feb 2006 - 10:17pm
Helvetica film World Premiere
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Greetings all, just wanted to let you know that Helvetica will have its World Premiere at the South by Southwest Film Festival in Austin, Texas, on March 13th. I'll be there to answer questions and buy drinks, along with a few designers from the film, TBA. There will be two more screenings of the film at SXSW later that week, and then screenings at other film festivals museums, colleges, and design conferences. We'll be posting our preliminary screening schedule later this week, and planning another 100 or so screenings worldwide for the next few months, so stay tuned.

Thanks to all of you on Typophile for all your help. Look for the Typophile "thanks" in the film's credits!

Cheers,

-Gary

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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Good luck at the film festival Gary. I'm looking forward to seeing this.

Eben Sorkin's picture
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Joined: 22 Jan 2004 - 4:19pm
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Likewise.

How long do you guess your film will tour for?

I think I am getting the 'art flix' in rep up here 7-9 months after they showed in LA/NYC. I am in AK. What about a showing at Typecon 2007? Is that possible?

I know, soooo greedy!

gary hustwit's picture
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Joined: 16 Feb 2006 - 10:17pm
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Thanks! The film will tour for the next year or so, and the DVD will most likely be out in September. I've got lots of DVD extras...

Screening in Alaska = unsure...

Screening at Typecon = happening.

Cheers,

-Gary

Matthew Desmond's picture
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Joined: 27 Jul 2000 - 11:00am
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Got any connections for a screening in Minnesota? I could talk to the local boutique theaters. I'd love to see this on the bigscreen.

Ricardo Cordoba's picture
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Joined: 6 Jun 2005 - 6:57pm
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Best wishes, Gary! When you say on tour, does that include a theatrical release?

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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a theatrical release?

(Sorry, not very original, but I couldn't resist.)

Ricardo Cordoba's picture
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Joined: 6 Jun 2005 - 6:57pm
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Hee hee hee, still made me laugh out loud, Nick! :-D

gary hustwit's picture
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Nice one, Nick.

Ricardo, yes it will have a limited theatrical release, like in art house cinemas, musuems, etc. Dates soon.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Congrats Gary! Hoping to see it "at a theatre near me" :-)

ChrisL

Eben Sorkin's picture
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Joined: 22 Jan 2004 - 4:19pm
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Yes, Nice one Nick! All we need now is light coming through the letters... And maybe some kind of heavy Terminatoresque metalic clank as the subhead comes in.

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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In a world where oppressive corporate powers stifle the creative genius of struggling designers, one typeface dared to stand up and...

...nah.

Chris Lozos's picture
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That was a kick in the shinns Nick! :-)

ChrisL

William Berkson's picture
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Joined: 26 Feb 2003 - 11:00am
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the title and 'voice over'--hilarious, Nick.

Chris Lozos's picture
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Too many Geico commercials seen by all of us :-)

ChrisL

Linda Cunningham's picture
Joined: 26 Jul 2006 - 3:55pm
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I love the one with Peter Graves.... ;-)

But I see this movie much more as a chick flick.

Nick Shinn's picture
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Bruce Kennett's picture
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Did any of you see Sumner Stone's slide presentation back in (I'm guessing here) early 90s, in which he swapped corporate identities? These were all mocked up in 3D and then photographed, for that extra degree of realism.

Crabtree & Evelyn soaps, bottles, trinkets packages with Mobil graphics.

Mobil service stations, oil cans, gas pump faces with C&E graphics.

Hilarious!

Bruce Kennett's picture
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Joined: 2 Dec 2006 - 8:08pm
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Gary,

Congratulations on this effort. I have a certain CH awareness because my partner is Swiss (she lived in St. Gallen) which prompts this question: is there going to be a full cycle of distribution around the ol' Heimat? Just from the point of view of patrimony/local pride, I would hope so.

Conor Nolan's picture
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Joined: 25 Apr 2006 - 10:05am
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A true feel-good epic. ;^)

Cheshire Dave's picture
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Congrats, Gary -- I'm looking forward to seeing it!

Chris Lozos's picture
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LOL!!! Love it Conor!

ChrisL

Ricardo Cordoba's picture
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I couldn't resist -- there should be a kiddie version. ;-)

gary hustwit's picture
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You guys are killing me. That Forrest Gump one is amazing. You all have waaay too much time on your hands!!!

Bruce, the film will have its Swiss premiere March 24 at the Museum für Gestaltung Zürich, part of a Helvetica 50th birthday party of sorts organized by Lars Müller and the museum, with panel discussions, exhibits, afterparty, etc. There will be several more screenings in other Swiss cities to follow.

Abi Huynh's picture
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Joined: 9 Oct 2006 - 3:33am
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hahaha, the Forrest Gump one is incredible. thanks for the laugh

anyone hear any news of a screening in Vancouver perhaps? I guess I can wait till TypeCon though.

Nick Shinn's picture
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a Helvetica 50th birthday party of sorts

Now there's a (typo)graphic image, the big O twisting the night away with Susie-Q, etc.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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and TO kerning and burning with Big D :-P

ChrisL

gary hustwit's picture
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We've added some preliminary dates to our screening schedule: New York City, Zurich, Boston, Philly, Prague, Istanbul, Berlin, Paris, Portland, LA, Laguna Beach, Montreal, Minneapolis, Kansas City, Columbus, Rochester, Seattle, Thessaloniki, Melbourne and more.

Dates for another 75 cities will be announced soon, including Albany, Ann Arbor, Amsterdam, Auckland, Antwerp, Barcelona, Berkeley, Birmingham, Brisbane, Buffalo, Calgary, Caracas, Chicago, Copenhagen, Dallas/Fort Worth, Detroit, Dublin, Guadalajara, Havana, Houston, London, Madrid, Mexico City, Oslo, Phoenix, Providence, Rotterdam, San Francisco, Savannah, Stockholm, Sydney, Toronto, Tokyo, Vancouver, and lots more...

Blank's picture
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Joined: 25 Sep 2006 - 2:15pm
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Gary, I'm working on a new arts & culture magazine (we're just starting on the first issue) here in DC with some other designers and artists, and I would like to do a short feature about your film. Would you be interested in having a email discussion about the film and handing over a few hi-res shots that we can run?

Nick Shinn's picture
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I would like to do a short feature about your film.

Better still, have Gary bring his camera and you can be in the sequel :-)

Blank's picture
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Better still, have Gary bring his camera and you can be in the sequel :-)

Meta: The Motion Picture

Linda Cunningham's picture
Joined: 26 Jul 2006 - 3:55pm
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Dates for another 75 cities will be announced soon....

Might be fun to get a group together in each city to attend a screening and then head out for a few pops after to discuss it.

Ch's picture
Ch
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Joined: 4 Feb 2007 - 7:48pm
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count me in. NY capital district... it's a long shot i know.

approach the Spectrum theater in Albany. our only art-house.

also try Upstate Films in Rhinebeck, a very cool little theater.

gary hustwit's picture
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Joined: 16 Feb 2006 - 10:17pm
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We're screening in Albany, date TBA (It's an AIGA presents event). And yes, drinks afterwards! I think we're having afterparties (formal or informal) at all the screenings, as long as my liver holds out.

And jpad, email me at gary (at) helveticafilm.com and I'll get you some high-res stills

Cheers,
-Gary

Ricardo Cordoba's picture
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Might be fun to get a group together in each city to attend a screening and then head out for a few pops after to discuss it.

Typoholics enjoying alcoholic beverages... Sounds very good! :-)

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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I'll be taking my class to the one at USC. Do join up!

hhp

Chris Lozos's picture
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Will you be serving your class Velveeta just before the trip Hrant? :-)

ChrisL

Thierry Blancpain's picture
Joined: 15 May 2005 - 4:30am
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gary, do you have any info on how tickets are handled in zurich? im a student there and i guess we should get informed, but at the same time the room where it gets showed will be way too small anyway to hold up everybody that wants to get in.

otherwhise i'll email lars müller, but i thought it would be easier here.

btw, there was a small text about the screening in zurich in the biggest free daily newspaper a few days ago, i think it was just shortened pressrelease.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Chris, I'm actually THIS close to having a Helveeta t-shirt made just for the
occasion. I wouldn't want anybody to think I actually like the damn face.

hhp

Chris Lozos's picture
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Hrant, if it is cheesy enough, I will buy one too! I'll bet several others around here wold love to have one as well.

ChrisL

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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If I could just remember where I heard it first...
Google turns up no leads. Could a Typo-L member please
do a search over there? Including for "Helveetica" please.

hhp

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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I just got in touch with Brian Jaramillo, and the shirt is a go. Hopefull we can get some out before the world premiere. Nobody else make one, OK? BTW, is there a spin-off of Helvetica that's reminiscent of Cooper?

hhp

gary hustwit's picture
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Joined: 16 Feb 2006 - 10:17pm
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gary, do you have any info on how tickets are handled in zurich? im a student there and i guess we should get informed, but at the same time the room where it gets showed will be way too small anyway to hold up everybody that wants to get in.

Hi Thierry. I was under the impression from Lars that the auditorium space there held 300 or 400 people... maybe it's a different space than you're thinking of? And there should be ticket info soon, on the Museum's website perhaps. And an afterparty...

Thierry Blancpain's picture
Joined: 15 May 2005 - 4:30am
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thank you for your fast answer.
yes, the auditorium holds about that amount of people.. my guess is just that there will be way more people wanting to see this. but i may very well be wrong.

Stuart Marks's picture
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Joined: 1 Oct 2004 - 12:00am
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Not quite sure if we're talking about the same thing, but the earliest Helvetica/Velveeta reference I'm aware of is from Tom Weller's Cvltvre Made Stvpid published in 1987. The "Chart of Type Styles" has samples of Bauwau, Bimbo, Boloni, Gaudy, among others, including of course Velveetica and Velveetica Overused.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Great ref! That's a keeper. BTW, are those really "v"s in the title?

So what about first use of "Helveeta" or "Helveetica"?

hhp

Stuart Marks's picture
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Joined: 1 Oct 2004 - 12:00am
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Yup, they're "v"s all right. It makes more sense when you consider the cover has Roman columns and the title is set sorta like this:

Stuart Marks's picture
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As to your second question, I've never heard "Helveeta" or "Helveetica", only "Velveetica".

Here's another T-shirt idea:

OK, it was a cheap shot....

Chris Lozos's picture
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ChrisL

William Berkson's picture
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Excellent, Chris.

I also like Hrant's 'Helvomita', but I DONT want to see that one :)

Kristina Drake's picture
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Ooooh very excited! You're coming to Concordia! I don't even have to leave the building. Woot. Who else from Montreal will be attending?

K.