Helvetica film World Premiere

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gary hustwit's picture
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Helvetica film World Premiere
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Greetings all, just wanted to let you know that Helvetica will have its World Premiere at the South by Southwest Film Festival in Austin, Texas, on March 13th. I'll be there to answer questions and buy drinks, along with a few designers from the film, TBA. There will be two more screenings of the film at SXSW later that week, and then screenings at other film festivals museums, colleges, and design conferences. We'll be posting our preliminary screening schedule later this week, and planning another 100 or so screenings worldwide for the next few months, so stay tuned.

Thanks to all of you on Typophile for all your help. Look for the Typophile "thanks" in the film's credits!

Cheers,

-Gary

David Berlow's picture
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Joined: 19 Jul 2004 - 6:31pm
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" I’ve got lots of DVD extras..."

I hope that also means lots of extra DVDs too...somebody get my drool bucket, my socks are getting wet.

David Berlow's picture
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Joined: 19 Jul 2004 - 6:31pm
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"Maybe turn up one year in disguise and see for yourself."
Been dare, done dat. :)

Blank's picture
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I hope that also means lots of extra DVDs too...somebody get my drool bucket, my socks are getting wet.

Gary could probably do pretty well by just selling the complete interviews of the individual designers on iTunes. Who wouldn’t want four hours of Massimo Vignelli talking about type?

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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> Who wouldn’t want four hours of Massimo Vignelli talking about type?

Try 2 seconds. Four hours of Spiekermann - now we're talking!

hhp

David Berlow's picture
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"...spend the whole time in a dark room watching the out-takes"
lol, sounds like a lot like atypi's typetech, though, dont it!

Simon Daniels's picture
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>Try 2 seconds. Four hours of Spiekermann - now we’re talking!

In Thessa Gary suggested that there were parts of his interview that should remain on the cutting room floor for legal reasons. ;-)

Simon Daniels's picture
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Ha, ha, ha! But you shouldn’t believe everything your spies tell you. Maybe turn up one year in disguise and see for yourself. ;-)

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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And the rest should end up there because it's decades out of whack.

hhp

Linda Cunningham's picture
Joined: 26 Jul 2006 - 3:55pm
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In Thessa Gary suggested that there were parts of his interview that should remain on the cutting room floor for legal reasons. ;-)

ROFL! Yeah, he said the same thing to me here, and that was about many of them, in fact -- makes me want to see each one all the more. :-)

I can see it now: Helvetica, The Complete Unexpurgated Version, available in a 75-DVD set, complete with 200-page legal disclaimer, earplugs for the sensitive, and a dictionary for translating dirty words.

Eben Sorkin's picture
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Joined: 22 Jan 2004 - 4:19pm
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Try 2 seconds. Four hours of Spiekermann - now we’re talking!

Dude. Totally.

gary hustwit's picture
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Just finished editing the DVD extras last week. It's about 100 minutes of additional interview footage, with almost everyone in the film getting several extra clips. Vignelli rants about "the flower children," Spiekermann rants about Arial, Crouwel explains his Proposal for a New Alphabet, Hoefler and Frere-Jones discuss the process behind Gotham, Mike Parker talks about Jackson Burke and Mergenthaler in the '60s, Matthew Carter on the lower case "e," Michael Bierut on branding, Zapf on Zapf, Paula Scher on the "mean" Modernists, and oh so much more. You'll laugh, you'll cry, and you'll see more of Michael C. Place's hairless cats.

October 9 will be the release date for the DVD in North America, and it should be close to that (maybe a week or two later) in most European countries. We'll have pre-order info (and a better description of the extras) online by TypeCon...

Cheers from Auckland,

-Gary

Blank's picture
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Joined: 25 Sep 2006 - 2:15pm
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Try 2 seconds. Four hours of Spiekermann - now we’re talking!

That could be the comedy hit of the summer. I think that the one thing about typography/design that my partner now remembers is that Erik Spiekermann guy I’m always rambling on about.

Eben Sorkin's picture
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Joined: 22 Jan 2004 - 4:19pm
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Thanks for the update Gary! That's good news indeed. :-)

Chris Lozos's picture
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Rambling but enjoyable.

ChrisL

Mili Carr's picture
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I bought the DVD a long time ago, and today had finally a chance to see the film on the big screen, as it's showing three times on the Love and Anarchy, Helsinki International Film Festival. Two of the shows are already sold out.
The bigger viewing was very enjoyable. The film shown came from a DVD, is it on film at all?

Chris Lozos's picture
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Gary,

Will we be seeing the new DVD version at TypeCon or the original?
Thanks for doing this for all of us whacked type geeks, too!

ChrisL

Blank's picture
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Typecon should definitely have a screening room where every moment of unused interview footage is shown.

Simon Daniels's picture
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We'd like people to actually attend the talks and workshops - not spend the whole time in a dark room watching the out-takes ;-)

And do you have any idea how much attorneys charge per hour ;-)

Simon Daniels's picture
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Back to the Veleetica/Helveeta origins.

>If I could just remember where I heard it first...

Reading Robert Norton's Types Best Forgot on the bus today I came across an Alastair Johnston quote "Helvetica spread further like Velveeta cheese" and he also uses the name Velveetica. Although the earlier reference pre-dates this one, this might be the source of Hrant's t-shirt idea? Then again maybe people have been using it in the typo-underground since 1987 or even earlier.

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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Good luck at the film festival Gary. I'm looking forward to seeing this.

Eben Sorkin's picture
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Joined: 22 Jan 2004 - 4:19pm
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Likewise.

How long do you guess your film will tour for?

I think I am getting the 'art flix' in rep up here 7-9 months after they showed in LA/NYC. I am in AK. What about a showing at Typecon 2007? Is that possible?

I know, soooo greedy!

gary hustwit's picture
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Joined: 16 Feb 2006 - 10:17pm
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Thanks! The film will tour for the next year or so, and the DVD will most likely be out in September. I've got lots of DVD extras...

Screening in Alaska = unsure...

Screening at Typecon = happening.

Cheers,

-Gary

Matthew Desmond's picture
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Got any connections for a screening in Minnesota? I could talk to the local boutique theaters. I'd love to see this on the bigscreen.

Ricardo Cordoba's picture
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Best wishes, Gary! When you say on tour, does that include a theatrical release?

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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a theatrical release?

(Sorry, not very original, but I couldn't resist.)

Ricardo Cordoba's picture
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Hee hee hee, still made me laugh out loud, Nick! :-D

gary hustwit's picture
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Nice one, Nick.

Ricardo, yes it will have a limited theatrical release, like in art house cinemas, musuems, etc. Dates soon.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Congrats Gary! Hoping to see it "at a theatre near me" :-)

ChrisL

Eben Sorkin's picture
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Yes, Nice one Nick! All we need now is light coming through the letters... And maybe some kind of heavy Terminatoresque metalic clank as the subhead comes in.

Nick Shinn's picture
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In a world where oppressive corporate powers stifle the creative genius of struggling designers, one typeface dared to stand up and...

...nah.

Chris Lozos's picture
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That was a kick in the shinns Nick! :-)

ChrisL

William Berkson's picture
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the title and 'voice over'--hilarious, Nick.

Chris Lozos's picture
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Too many Geico commercials seen by all of us :-)

ChrisL

Linda Cunningham's picture
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I love the one with Peter Graves.... ;-)

But I see this movie much more as a chick flick.

Nick Shinn's picture
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Bruce Kennett's picture
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Did any of you see Sumner Stone's slide presentation back in (I'm guessing here) early 90s, in which he swapped corporate identities? These were all mocked up in 3D and then photographed, for that extra degree of realism.

Crabtree & Evelyn soaps, bottles, trinkets packages with Mobil graphics.

Mobil service stations, oil cans, gas pump faces with C&E graphics.

Hilarious!

Bruce Kennett's picture
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Gary,

Congratulations on this effort. I have a certain CH awareness because my partner is Swiss (she lived in St. Gallen) which prompts this question: is there going to be a full cycle of distribution around the ol' Heimat? Just from the point of view of patrimony/local pride, I would hope so.

Conor Nolan's picture
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Joined: 25 Apr 2006 - 10:05am
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A true feel-good epic. ;^)

Cheshire Dave's picture
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Congrats, Gary -- I'm looking forward to seeing it!

Chris Lozos's picture
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LOL!!! Love it Conor!

ChrisL

Ricardo Cordoba's picture
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I couldn't resist -- there should be a kiddie version. ;-)

gary hustwit's picture
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You guys are killing me. That Forrest Gump one is amazing. You all have waaay too much time on your hands!!!

Bruce, the film will have its Swiss premiere March 24 at the Museum für Gestaltung Zürich, part of a Helvetica 50th birthday party of sorts organized by Lars Müller and the museum, with panel discussions, exhibits, afterparty, etc. There will be several more screenings in other Swiss cities to follow.

Abi Huynh's picture
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Joined: 9 Oct 2006 - 3:33am
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hahaha, the Forrest Gump one is incredible. thanks for the laugh

anyone hear any news of a screening in Vancouver perhaps? I guess I can wait till TypeCon though.

Nick Shinn's picture
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a Helvetica 50th birthday party of sorts

Now there's a (typo)graphic image, the big O twisting the night away with Susie-Q, etc.

Chris Lozos's picture
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and TO kerning and burning with Big D :-P

ChrisL

gary hustwit's picture
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We've added some preliminary dates to our screening schedule: New York City, Zurich, Boston, Philly, Prague, Istanbul, Berlin, Paris, Portland, LA, Laguna Beach, Montreal, Minneapolis, Kansas City, Columbus, Rochester, Seattle, Thessaloniki, Melbourne and more.

Dates for another 75 cities will be announced soon, including Albany, Ann Arbor, Amsterdam, Auckland, Antwerp, Barcelona, Berkeley, Birmingham, Brisbane, Buffalo, Calgary, Caracas, Chicago, Copenhagen, Dallas/Fort Worth, Detroit, Dublin, Guadalajara, Havana, Houston, London, Madrid, Mexico City, Oslo, Phoenix, Providence, Rotterdam, San Francisco, Savannah, Stockholm, Sydney, Toronto, Tokyo, Vancouver, and lots more...

Blank's picture
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Joined: 25 Sep 2006 - 2:15pm
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Gary, I'm working on a new arts & culture magazine (we're just starting on the first issue) here in DC with some other designers and artists, and I would like to do a short feature about your film. Would you be interested in having a email discussion about the film and handing over a few hi-res shots that we can run?

Nick Shinn's picture
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I would like to do a short feature about your film.

Better still, have Gary bring his camera and you can be in the sequel :-)

Blank's picture
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Better still, have Gary bring his camera and you can be in the sequel :-)

Meta: The Motion Picture

Linda Cunningham's picture
Joined: 26 Jul 2006 - 3:55pm
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Dates for another 75 cities will be announced soon....

Might be fun to get a group together in each city to attend a screening and then head out for a few pops after to discuss it.