Helvetica film World Premiere

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Ch's picture
Ch
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Joined: 4 Feb 2007 - 7:48pm
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count me in. NY capital district... it's a long shot i know.

approach the Spectrum theater in Albany. our only art-house.

also try Upstate Films in Rhinebeck, a very cool little theater.

gary hustwit's picture
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Joined: 16 Feb 2006 - 10:17pm
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We're screening in Albany, date TBA (It's an AIGA presents event). And yes, drinks afterwards! I think we're having afterparties (formal or informal) at all the screenings, as long as my liver holds out.

And jpad, email me at gary (at) helveticafilm.com and I'll get you some high-res stills

Cheers,
-Gary

Ricardo Cordoba's picture
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Joined: 6 Jun 2005 - 6:57pm
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Might be fun to get a group together in each city to attend a screening and then head out for a few pops after to discuss it.

Typoholics enjoying alcoholic beverages... Sounds very good! :-)

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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I'll be taking my class to the one at USC. Do join up!

hhp

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Will you be serving your class Velveeta just before the trip Hrant? :-)

ChrisL

Thierry Blancpain's picture
Joined: 15 May 2005 - 4:30am
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gary, do you have any info on how tickets are handled in zurich? im a student there and i guess we should get informed, but at the same time the room where it gets showed will be way too small anyway to hold up everybody that wants to get in.

otherwhise i'll email lars müller, but i thought it would be easier here.

btw, there was a small text about the screening in zurich in the biggest free daily newspaper a few days ago, i think it was just shortened pressrelease.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Chris, I'm actually THIS close to having a Helveeta t-shirt made just for the
occasion. I wouldn't want anybody to think I actually like the damn face.

hhp

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Hrant, if it is cheesy enough, I will buy one too! I'll bet several others around here wold love to have one as well.

ChrisL

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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If I could just remember where I heard it first...
Google turns up no leads. Could a Typo-L member please
do a search over there? Including for "Helveetica" please.

hhp

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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I just got in touch with Brian Jaramillo, and the shirt is a go. Hopefull we can get some out before the world premiere. Nobody else make one, OK? BTW, is there a spin-off of Helvetica that's reminiscent of Cooper?

hhp

gary hustwit's picture
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Joined: 16 Feb 2006 - 10:17pm
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gary, do you have any info on how tickets are handled in zurich? im a student there and i guess we should get informed, but at the same time the room where it gets showed will be way too small anyway to hold up everybody that wants to get in.

Hi Thierry. I was under the impression from Lars that the auditorium space there held 300 or 400 people... maybe it's a different space than you're thinking of? And there should be ticket info soon, on the Museum's website perhaps. And an afterparty...

Thierry Blancpain's picture
Joined: 15 May 2005 - 4:30am
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thank you for your fast answer.
yes, the auditorium holds about that amount of people.. my guess is just that there will be way more people wanting to see this. but i may very well be wrong.

Stuart Marks's picture
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Joined: 1 Oct 2004 - 12:00am
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Not quite sure if we're talking about the same thing, but the earliest Helvetica/Velveeta reference I'm aware of is from Tom Weller's Cvltvre Made Stvpid published in 1987. The "Chart of Type Styles" has samples of Bauwau, Bimbo, Boloni, Gaudy, among others, including of course Velveetica and Velveetica Overused.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Great ref! That's a keeper. BTW, are those really "v"s in the title?

So what about first use of "Helveeta" or "Helveetica"?

hhp

Stuart Marks's picture
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Joined: 1 Oct 2004 - 12:00am
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Yup, they're "v"s all right. It makes more sense when you consider the cover has Roman columns and the title is set sorta like this:

Stuart Marks's picture
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Joined: 1 Oct 2004 - 12:00am
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As to your second question, I've never heard "Helveeta" or "Helveetica", only "Velveetica".

Here's another T-shirt idea:

OK, it was a cheap shot....

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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ChrisL

William Berkson's picture
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Joined: 26 Feb 2003 - 11:00am
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Excellent, Chris.

I also like Hrant's 'Helvomita', but I DONT want to see that one :)

Kristina Drake's picture
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Joined: 6 Sep 2005 - 8:20pm
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Ooooh very excited! You're coming to Concordia! I don't even have to leave the building. Woot. Who else from Montreal will be attending?

K.

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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I'm happy to see it's on the program for Toronto's Hot Docs film festival in April.

Chris Lozos's picture
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ChrisL

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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There's Helvomita, then there's the backslanted version: Regurgita.
Oh, and don't forget Fartura.

Chris: I've always wanted freckles! Is that a Photoshop filter now?

hhp

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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No Hrant, It was an accident. Those are just artifacts from a low resolution file that got emphasized when I adjusted the levels. I did it very quickly and did not have time to give you that Hollywood look :-)

Send me a better portrait for a better result.

ChrisL

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Sorry Hrant, I didn't mean to post an unflattering picture. Maybe this will be a bit more you :-)

ChrisL

Eben Sorkin's picture
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Joined: 22 Jan 2004 - 4:19pm
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I think those cheesey orange letters might look better melting a little. Perhaps a small pool of melt under them - And with a fast moving oil stain as well. ;-) Or just the oil stain....

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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But Eben, it is Swiss Cheese, It always stays neat and orderly :-)

ChrisL

Mili Carr's picture
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Joined: 17 Jun 2005 - 1:36pm
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What about fondue?

Thierry Blancpain's picture
Joined: 15 May 2005 - 4:30am
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both fondue and raclette are made from melted cheese and are the two main "swiss" cheese menus, so i guess it HAS to drip.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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But Velveeta is fake cheese, more like plastic and it tastes like it so it has no bubles and is boring and perfect looking.

ChrisL

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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You have to raed what is in that stuff:

http://en.wikipedia.org/wiki/Velveeta

ChrisL

William Berkson's picture
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Joined: 26 Feb 2003 - 11:00am
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Hey, in that article it says that Velveeta was invented by a Swiss--so appropriate for the T shirt :)

Also
this
explains the development of processed cheese. It is made from milk, but heated to kill the bacteria in natural cheese and has added stuff to stablize it.

Tim Daly's picture
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Joined: 11 Sep 2003 - 9:04am
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http://www.helveticafilm.com/shop.html#

for more cheese – let David Carson design a poster in Franklin {sigh}

Why did g and r not make it onto the Experimental Jetset poster? (although r is a weak character the g isn’t that bad).

Tim

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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The Helvetica "g" isn't bad?! Don't drink-and-look, man.
http://news.bbc.co.uk/2/hi/uk_news/scotland/2201198.stm

hhp

Tim Daly's picture
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Joined: 11 Sep 2003 - 9:04am
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>Don’t drink-and-look, man.

How did you know? (although I did mean why was it excluded against stiff competition)
Beer goggles on and functioning perfectly.

Tim

http://www.youtube.com/watch?v=L5ol02WPaYM

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Makes you wonder why they left the "g" off of that first poster Hrant.

ChrisL

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Hey guys, for a shirt, what about:

Helvetica: a bad akzident.

hhp

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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That sounds too grotesk Hrant :-)

ChrisL

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Gary, my students (including some former ones)
need to buy a bunch of tickets for April 27, before
they sell out. Help! Thanks.

hhp

Jelmar Geertsma's picture
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Joined: 14 Sep 2006 - 9:53am
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What about a screening in The Netherlands somewhere?
Want to see the damn documentary already! ;)

Ricardo Cordoba's picture
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Joined: 6 Jun 2005 - 6:57pm
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The New York AIGA screening is already sold out... *SIGH*...

Here's a way-too-short review in the Austin Chronicle.

gary hustwit's picture
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Joined: 16 Feb 2006 - 10:17pm
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Hrant, I'll let you know when tickets for USC go on sale, it should be in about a week.

And the Amsterdam Premiere will be in late-June, will have excat date and cinema announcement soon.

Cheers,

-Gary

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Super - thanks much.

hhp

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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I just saw that the tickets for USC are sold out, without
warning, nor any notice when they went on sale. Not nice.

hhp

gary hustwit's picture
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Joined: 16 Feb 2006 - 10:17pm
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Hrant, I posted it on our film site the day they went on sale, and sent an email out to our mailing list that day too... the tickets were sold out in 24 hours. It looks like they'll be adding a second screening at USC, can you join the mailing list on our site so you'll get the notice?

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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I relied too much on this thread. On the other hand I was in Florida at the time (I assume) the tickets went on sale, and I don't think I could have acted that quickly, especially considering I was trying to set up a group with my students. I will join the mailing list and hope for the best concerning a second screening.

BTW, the panel discussion seems to have been moved to the day following the screening... How will the admission for that be handled? And will the second screening have a Q&A (with whom?) as well?

And something minor: the USC page claims it's the West Coast premiere of the movie. From what I can tell it's not even the 2nd West Coast showing, but the 3rd.

hhp

gary hustwit's picture
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Joined: 16 Feb 2006 - 10:17pm
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Admission for the panel discussion the following day is included in the ticket price for the film... so it's free if you buy the film ticket. I'll be doing a Q&A at both screenings.

And I guess it's the "Los Angeles Premiere". Tickets for the second screening should go on sale tomorrow or Wednesday.

Cheers,

-Gary

Johann Pascual's picture
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Joined: 9 Apr 2007 - 11:10pm
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I can't wait to get a DVD of this! :)

Mili Carr's picture
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Joined: 17 Jun 2005 - 1:36pm
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yohan: "I can’t wait to get a DVD of this! :)"

Indeed, especially important for those of us who live in places where the film is not likely to be screened.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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What time is the panel discussion?

hhp

gary hustwit's picture
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Joined: 16 Feb 2006 - 10:17pm
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I think it's at 11am or noon? The next day, the 28th. But we'll be also doing a quick Q&A after each screening.