This is something I've been driving myself insane over for the past few months -- I'm simply looking for guidance and advice, or whether or not I should even pursue this direction...
I started my freelance business close to two years ago. At the time I wasn't too concerned with my identity (big mistake) so I quickly created something that I've had trouble living with lately. I've already questioned it once here on typophile. Since then, I've constantly tinkered and doodled trying to come up with something new, and I've finally come up with a mark that I'm happy with -- at least I think so.
My business has migrated almost entirely into website design and development, and I'm one of those standards-based nuts. I want to give a feeling of pride and craftsmanship about my work -- you know, the little guy who sits in his shop and creates handmade goodness -- but I want to avoid the web 2.0 look.
Any and all comments are most appreciated.