Advertising Age website nameplate

garden's picture

Advertising age is?
I think that is bodoni mt compressed or condensed. Am i right?

bowfinpw's picture

Monotype Bodoni is one of the few Bodoni's that has the flat-topped 't', but the 'g' has a much smaller ear. I think this also has a strong resemblance to Walbaum designs, except that the 's' has a Bodoni-like serif. I'd guess it's a custom face designed for them.

- Mike Yanega

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