searching for the Vancity typeface
Hello all-wise typographic geniuses. I was wondering if anyone knew of/or can identify the typeface used for the rebranding of Vancity. You can see it being used in the headings and buttons of their website: Vancity.com. you can only see it in their intro page. If anyone can idenfity this typeface, i would really appreciate your efforts. Thanks in advance.
again, the website is:
3.Mar.2007 11.54pm
FF Megano
4.Mar.2007 12.12am
NO! I am very wrong :-(
4.Mar.2007 4.31pm
No worries. Thanks for you effort anyways. If aything else comes to mind, please let me know.
4.Mar.2007 4.45pm
Hmmm, not Today Sans, Abadi, or Bliss, either.
4.Mar.2007 4.46pm
Agenda Thin
http://www.myfonts.com/fonts/fontbureau/agenda/
(BTW, these requests belong in the Type ID forum.)
4.Mar.2007 11.13pm
MarcoX> You rock!
8.Mar.2007 11.22pm
marcox, thanks for identifying the typeface for me and for the heads up on the forum.
:)
9.Mar.2007 6.42am
“the rebranding of Vancity”
While it’s a nice logo, I’m completely stumped as to how they came up with that website and ’rebranding’. I’m thinking ’vancity’...must be a custom hot-rod or auto dealership. Oh, wait. Camping. Huh. Must be an outdoors retailer. Wait...mortgages? Is it a lending bank? Where ever I am they believe I can? What does that mean?
OH! There it is...several pages into the site:
“Vancity is Canada’s largest credit union.”
Why didn’t they say that on the home page!?
I’m always perplexed as to what passes for ’branding’ these days...
9.Mar.2007 11.17am
Vancity is quite well known in western Canada as a financial institution, and the confusion you faced would not apply in the market they are catering to. I could take another brand and ask the same kind of questions: Coke ... is this a drug related product.
It is a feature of the Internet that both local and international causes and products are intermixed. I would agree with you if Vancity were trying to expand their market base geographically ... even in eastern Canada they are poorly known. But they will (I expect) be trying to build market share within their existing geographic area.
9.Mar.2007 3.49pm
“Vancity is Canada’s largest credit union.”
Surely it is dwarfed by Desjardins?