Galahad as Logotype
Some time ago I developed a logo for a customer using Galahad. I am working on a project where I am being pressured to use Garamond Pro as the logo type and I think it looks awful... Due to the business of the customer having changed in recent times toward the elegant, I am looking for something with mild swashes, that isn’t too far departed from Garamond in an attempt to save my project turning into a design nightmare...
Maybe the most important question I am asking is - what arguments do you guys employ when you are trying to win over a marketing person from the dark side?
Thanks, and be gentle, it’s my first post (having enjoyed reading the forums here for a few weeks)...
Steve









14.Mar.2007 2.25pm
Garamond Premier Pro (Opticals) has swash alternates.
14.Mar.2007 2.48pm
Thank you MT!!! You know, I downloaded that [garamond premier pro] when I purchased CS2 as it was a freebie, and I have been guilty of overlooking this typeface. The K swash is just right, as it’s the first character in the logotype.
So there’s the easy bit... now I have to win them over with some convincing designerbabble to avoid publishing something that will be spoiled by a bad typeface choice!
I guess a designer’s opinion doesn’t count for much until he/she hits the big time... moan, gripe, winge...