(x) McDonald's logo and tagline - Akzidenz Grotesk, Helvetica (modified) {Marc O}

blueanxiety
15.Mar.2007 10.13am
blueanxiety's picture

Looking for the typeface in the “I’m lovin’ it” in the first image and then the simple type of “McDonald’s” in the second image

Is the “I’m Lovin’ It” in Azidenz (sp?) Grotesque?

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mcd im lovin it.jpg68.61 KB
mcdonalds arch.jpg5.7 KB


marcox
15.Mar.2007 11.20am
marcox's picture

Yes, “I’m Lovin It” is Akzidenz Grotesk.

I’ve read (but can’t confirm) that the McDonald’s logotype is a weight of Helvetica with an upside-down W for the M.