Become logo thingy

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Matthew Brown's picture
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Joined: 3 Feb 2002 - 3:24pm
Become logo thingy
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here is the new logotype for my website/company.
become

also I have a question. which is better for a serious company logotype (the company is getchatting.com), rounded edges or flat edges?

getchatting

Matthew

Matthew Brown's picture
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Joined: 3 Feb 2002 - 3:24pm
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sorry, forgot to say: comments and suggestions welcome.

Stephen Coles's picture
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Matthew Brown's picture
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Ahh. Pleasure. A design site with brains. I love it (apart from the navigation which seems slightly dodgy). The atmosphere, strangely, reminded me of oregon. which is weird because the designer guy comes from there.

brian jaramillo's picture
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Joined: 3 Nov 2001 - 11:00am
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Matthew: Don’t have any suggestions about color. To me brown suggests retro, offbeat, vintage, different.

become logo: I think this would be helped by tighter spacing. Also, you have a lot of talents so what kind of services are you offering under the become umbrella? Perhaps there’s something more telling than an arrow counter, maybe even a slash 0 or a Question Mark. When I see the logo, I want to make it into a question: What do you want to become?


getchatting: what is the company about? For some reason, flat edges seem more professional, rounded more fun and casual.

There are some cool possibilities with the beginning and ending letters both being ‘g’ and the tti lig.

You could also experiment with the size of the bottom loop of your bicameral g.

good luck,

bj

Matthew Brown's picture
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Thanks for the comments, bj.

become logo: I agree. It was put together from an earlier pixel version and I was a bit lazy, not bothering to adjust spacing.

getchatting logo: I have been working fora while. Here is the most recent incarnation, in three different forms. The logo is just provisionary, thought up at 2:00am, when things always seem better than they are.

application/x-shockwave-flashgetchatting logotypes
getchatting.swf (3 k)
Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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Color: I seem to recall a fashion company having the name blue, but their color was orange. Does anyone else remember this? I do remember, at first, thinking it stupid, but then later realizing how clever it was.

Sample: The ‘H’ as people… that is a good start. However, your ‘H’ is very reminiscent of House Industries “funhouse”. I think the type surrounding your icon is semi-contradictory. Too straight-faced.

Matthew Brown's picture
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True, true. I might make a separate logo and go with the middle type. what do you think of the bottom example. effective?

Tiffany Wardle's picture
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IMO I wouldn’t use the bottome type. You’ve introduce a third “trick” by separating the type in two weights. Also, by separating your little icon from the type, this doesn’t get rid of the contradiction between styles. In fact, I would think it would exaggerate it. Have you tried tweaking (ultra-technical term) the shapes of the other letters for better coordination?? One option could be (besides minor tweaking, ergo loosening up) thickening all of the letters to match the weight of the “H”.

Matthew Brown's picture
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If I did use the bottom type, or indeed the middle type, it would be without the logo “H”, which I would either dispose of or alter so it could go infront of the text. experimenting with new logos at the moment.

Tanya Sprowl's picture
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Joined: 18 Aug 2002 - 11:00am
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“brown gets the job done” — UPS describes the colour character perfectly in their new campaigns.


seconding bj’s comment
Did you not notice the iconic and or graphic potential with the first g and the last g? they could be faces––—>chatting. they are the only descenders…its screaming for attention. do something with the g’s.

Christopher Simmons's picture
Joined: 15 May 2002 - 11:00am
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> I was looking at http://www.logo.nino.ru/main/ and it has 1000s of logos.

1000s of BAD logos. I

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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With no other context, serious = flat, definitely.

hhp

Matthew Brown's picture
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Joined: 3 Feb 2002 - 3:24pm
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here’s another try.

application/x-shockwave-flashgetx
getchatting.swf (3 k)


Matthew
Matthew Brown's picture
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Well… have spent quite a time developing, and come up with a preliminary header for a website. Am I ripping anybody off, and I just haven’t realized?
http://www.become.co.uk/ness/index2.html

Matthew

Christopher Simmons's picture
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telespree

Matthew Brown's picture
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Yes. I see the similarity. Hmm. Butt I don’t feel its too similar. Well…maybe it is…
What do others think?

Christopher Simmons's picture
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What’s nice about the telespree logo is that it takes the language of the speach bubble but depicts it in a unique way. Similarly, the eaxmples below are all basically the same idea, just realized in different ways. These clichés have power because they subvert our immediate expectations.

voice

Christopher Simmons's picture
Joined: 15 May 2002 - 11:00am
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oops. Here are the logos I was referring to:

new

brian jaramillo's picture
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Matthew — thought about the counters.

g.jpg

brian jaramillo's picture
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oops, the left one, the pixels look malformed.

Christopher Simmons's picture
Joined: 15 May 2002 - 11:00am
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Now THAT’S getting somewhere…

Matthew Brown's picture
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application/x-shockwave-flashgetchat2
getchatting2.swf (1 k)


My version…
Matthew Brown's picture
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thanks. I was looking at http://www.logo.nino.ru/main/ and it has 1000’s of logos. None of the logos contain text with rounded edges, but I just wanted to rule it out for certain.

matthew

ole s's picture
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Joined: 1 Feb 2002 - 4:01am
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I like the clever counters in the “g” I would however try it with a slightly thinner weight.

Matthew Brown's picture
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like this?

application/x-shockwave-flashget
getchatting.swf (1 k)
Kyle Johnston's picture
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Joined: 30 May 2002 - 11:00am
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I would suggest flipping the speech bubbles so
the tails point inward…when trying to read
the logo the speech bubbles lead my eye away
from the logo.

isaac's picture
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Joined: 21 Oct 2002 - 11:00pm
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so i’m a little
late on this,
but how what
if all of the
counters were
speech bubbles?
get chatting, y’know?
the first thing
i see when i look
at the logotype
is the “a”.
a speech bubble
in there would
really be noticed.

carl stone's picture
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Joined: 7 Dec 2002 - 5:28am
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the “g” with the chat bubble is interesting.
what about turning the g on its side so it s like a pair of glasses and then add the chat bubbles.
remember you can always spell out the name of the company, a logo is a mark that represents the name and business

Joe Pemberton's picture
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Joined: 8 Apr 2002 - 3:36pm
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There are a hundred ways to say ‘serious’ though.
With a name like “GetChatting.com” how buttoned up
can they be? I wouldn’t rule out a little whimsy
just because one attribute is ‘serious.’

Stephen Coles's picture
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Joined: 14 May 2001 - 11:00am
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I think name of your firm should be “Brown Design”.

Matthew Brown's picture
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Stephen,
why “brown design”? In my experience, there are negative connotations with the word “brown”
Joe, thanks for you comments. The company, which I will be starting with a friend at some point when we can both be proactive enough, will be pitching our sockets based flash compatible chat software to customer relations companies. Getchatting.com was by coincedence already registered by the man who subsequently offered to lend us a bit of money (getchatting being related slightly to his company getmapping). So the tone (though not the fonts or graphics) may be roughly similar to getmapping.

Stephen Coles's picture
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Orange used to be hip.
Then, pink was the new orange.
Now, brown is the new pink.

There is nothing hipper than brown, Matthew. Ride the wave.
Besides, it will always be a great surname.

Joe Pemberton's picture
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Joined: 8 Apr 2002 - 3:36pm
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Stephen is onto something. Brown = stable.

(Put orange, brown and pink together with a
little sky blue and you’ve got one kickin’
palette.)

Matthew Brown's picture
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stable in which sense?
hmm… orange can be clearly defined. everyone knows orange, pink the same. But brown is so all-encompassing. You can have warm browns, dark cold browns, light browns. Many different browns.
How now brown cow