Serif to go with Univers?

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Thomas Gaskin's picture
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Joined: 6 Jun 2005 - 4:10pm
Serif to go with Univers?
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I'm designing an identity system and am using Univers for my main type, and I want a serif that combines well with it for secondary information. Preferably with a similar x-height.

srgloureiro's picture
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Joined: 15 Mar 2008 - 4:24am
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As far as I know, Serifa is a Univers are of the same author and they seem pretty the same font, except in the question of the serifs.

Seems they are the baed on the same concept, but they have each one its own finishing.

Stephen Coles's picture
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Joined: 14 May 2001 - 11:00am
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What is the nature of the organization? Who is its audience?

Thomas Gaskin's picture
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Joined: 6 Jun 2005 - 4:10pm
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It is for a scientific company that produces cell replicating machines. The audience is medical companies, scientists and researches who are interested in replicating cells.

Stephen Coles's picture
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Joined: 14 May 2001 - 11:00am
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Here are a few modern serifs that share Univers' x-height:
Corporate A
Egyptienne F
Freight Text
Fresco
Charter

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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Has anyone ever attempted a 'univers serif'? Blasphemy? ;o)

Stephen Coles's picture
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Joined: 14 May 2001 - 11:00am
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Egyptienne F is almost Univers slab.

Alex Dale's picture
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Joined: 30 Mar 2004 - 3:11am
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If memory serves, according to Bringhurst, Photina was designed to have similar proportions to Univers. I've never tried it myself, though.

Blank's picture
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Joined: 25 Sep 2006 - 2:15pm
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I bet that Fedra Serif would go well with Univers on a conceptual level, simply because they’re both very carefully constructed, new-yet-classic designs. But I don’t have Fedra serif so I can’t check.

Stephen Coles's picture
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Joined: 14 May 2001 - 11:00am
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Fedra Serif has a mega large x-height.

Thomas Gaskin's picture
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Joined: 6 Jun 2005 - 4:10pm
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Thanks everyone, I appreciate your help