I'm designing an identity system and am using Univers for my main type, and I want a serif that combines well with it for secondary information. Preferably with a similar x-height.
It is for a scientific company that produces cell replicating machines. The audience is medical companies, scientists and researches who are interested in replicating cells.
I bet that Fedra Serif would go well with Univers on a conceptual level, simply because they’re both very carefully constructed, new-yet-classic designs. But I don’t have Fedra serif so I can’t check.
2.Apr.2007 9.42pm
What is the nature of the organization? Who is its audience?
2.Apr.2007 11.51pm
It is for a scientific company that produces cell replicating machines. The audience is medical companies, scientists and researches who are interested in replicating cells.
3.Apr.2007 12.38am
Here are a few modern serifs that share Univers' x-height:
Corporate A
Egyptienne F
Freight Text
Fresco
Charter
3.Apr.2007 7.12am
Has anyone ever attempted a 'univers serif'? Blasphemy? ;o)
3.Apr.2007 8.25am
Egyptienne F is almost Univers slab.
3.Apr.2007 8.33am
If memory serves, according to Bringhurst, Photina was designed to have similar proportions to Univers. I've never tried it myself, though.
3.Apr.2007 9.24am
I bet that Fedra Serif would go well with Univers on a conceptual level, simply because they’re both very carefully constructed, new-yet-classic designs. But I don’t have Fedra serif so I can’t check.
3.Apr.2007 11.24am
Fedra Serif has a mega large x-height.
3.Apr.2007 8.56pm
Thanks everyone, I appreciate your help
7.Jul.2011 10.15am
As far as I know, Serifa is a Univers are of the same author and they seem pretty the same font, except in the question of the serifs.
Seems they are the baed on the same concept, but they have each one its own finishing.