Like Times. Just better.

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Alexey L's picture
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Joined: 8 May 2003 - 3:24am
Like Times. Just better.
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hi,

I am looking for a type with the following features:
- an antiqua, readable even in miniscule sizes;
- serifs are cut strict and straight (like in Times, not like in Garamond or Filosofia);
- axis inclination minimal or none; especially the "8" should stand still;
- nice "G" :)
- no slab-serifs.

The goal is to see if I can find a type, which can do better than the Times in a logotype, which I have to work with (and promote) for the following years to come. I guess, the designer either wasn't a specialist in type, or wasn't looking far enough (I tend to think, it's the first case).

The most tough application of this logotype I've met, was a laser engraving on a product, which [the engraving] measured about 1/2 inch × 1/4 inch. I will try to push the "idea" of a signette instead of 4 words of the brand, but it will definitely take time.

So.... ?

Marc Oxborrow's picture
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Joined: 26 Apr 2002 - 2:17pm
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Check out Storm Type's Lido, which was originally designed to replace Times in a Czech(?) publication.

Commercial license here:
http://www.stormtype.com/typefaces-fonts-shop/families-73-lido-stf-comme...

Development story here:
http://www.stormtype.com/typefaces-fonts-shop/families-27-lido-stf

Mike Diaz's picture
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Joined: 14 Apr 2006 - 12:43am
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Minion from Adobe makes a lovely Times replacement.

Stephen Coles's picture
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Joined: 14 May 2001 - 11:00am
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Not sure if it qualifies as a slab for you, but The Antiqua meets your other requirements.

Alexey L's picture
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Joined: 8 May 2003 - 3:24am
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UltraFabulous, Minion is good, but I don't want to get into modifying the font (T has complex serifs, as I see it).

The Antiqua is very nice! Thank you, Stephen.

I was also looking into Candida and High Tower, which I like the most - except that serifs details will be lost completely, when engraved in small sizes. Hmm..

Here, I will show you what the point of the discussion is (see the image).

Stephen Coles's picture
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Joined: 14 May 2001 - 11:00am
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I think Meridien is your best here. I'd consider aligning the "F EIGHT" with the 8's baseline so the spacing is better.

Alexey L's picture
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Joined: 8 May 2003 - 3:24am
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Do you think there should be "f" or "F"? I personally don't see any reasons - logical or artful - for using small f here.

Though I really like Meridien's geometry, I am not sure about the serifs. Look:

The metal part is about 1/2 inch wide. I mean, at these sizes it is not really important to try to save the serifs. You just might get the picture of the applications of the logo...

Bert Vanderveen's picture
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Joined: 13 Jun 2004 - 8:19am
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Might I suggest Sumner Stone's 'Cycles'?

Not too expensive, very complete (optical sizes!).

http://www.stonetypefoundry.com/html_pages/CyclesOverview.html