Like Times. Just better.

popovich's picture


I am looking for a type with the following features:
- an antiqua, readable even in miniscule sizes;
- serifs are cut strict and straight (like in Times, not like in Garamond or Filosofia);
- axis inclination minimal or none; especially the "8" should stand still;
- nice "G" :)
- no slab-serifs.

The goal is to see if I can find a type, which can do better than the Times in a logotype, which I have to work with (and promote) for the following years to come. I guess, the designer either wasn't a specialist in type, or wasn't looking far enough (I tend to think, it's the first case).

The most tough application of this logotype I've met, was a laser engraving on a product, which [the engraving] measured about 1/2 inch × 1/4 inch. I will try to push the "idea" of a signette instead of 4 words of the brand, but it will definitely take time.

So.... ?

marcox's picture

Check out Storm Type's Lido, which was originally designed to replace Times in a Czech(?) publication.

Commercial license here:

Development story here:

SuperUltraFabulous's picture

Minion from Adobe makes a lovely Times replacement.

Stephen Coles's picture

Not sure if it qualifies as a slab for you, but The Antiqua meets your other requirements.

popovich's picture

UltraFabulous, Minion is good, but I don't want to get into modifying the font (T has complex serifs, as I see it).

The Antiqua is very nice! Thank you, Stephen.

I was also looking into Candida and High Tower, which I like the most - except that serifs details will be lost completely, when engraved in small sizes. Hmm..

Here, I will show you what the point of the discussion is (see the image).

Stephen Coles's picture

I think Meridien is your best here. I'd consider aligning the "F EIGHT" with the 8's baseline so the spacing is better.

popovich's picture

Do you think there should be "f" or "F"? I personally don't see any reasons - logical or artful - for using small f here.

Though I really like Meridien's geometry, I am not sure about the serifs. Look:

The metal part is about 1/2 inch wide. I mean, at these sizes it is not really important to try to save the serifs. You just might get the picture of the applications of the logo...

Bert Vanderveen's picture

Might I suggest Sumner Stone's 'Cycles'?

Not too expensive, very complete (optical sizes!).

Syndicate content Syndicate content