(x) Time Magazine new serif text face - Proforma {Pieter}

Time magazine has refreshed its design recently. New fonts were introduced. Any idea what's the serif one?
knap

Comments

It’s Proforma by Petr van Blokland.
http://www.fontbureau.com/fonts/Proforma/charset

Pieter

Thank you, Pieter.
They got so close to The Economist now... (Time on left).
knap

The Economist uses type by Erik Spiekermann. Never thought of it as similar to Proforma, but the color does seem to compare.