Coimbra - Quintiles logos
The city where I live (Coimbra, Portugal)presented us the new identity and logo last week on a big party with a Michael Nyman show and everything... I intended to present the logo in these phoruns to ask for a typographic expert oppinion (Something on the type is just wrong to me) but now the thing got even more interesting! Someone found a simmilar logo of a company called Quintiles Transnational..
The designer of coimbra's logo says the logo represents a serpent (found on the old coimbra's Blazon). I still don't know why he splitted the Word in to COIM + BRA.
The quintiles logo represents a Q, I guess.
1. I still can't decide if this is plain Coincidence or a bloody ripp-off. What do you typophiles think?
2. Can you express the feedback on coimbra's logos? Is it balanced? Is the O logo on the COIMBRA word just placed without any care? And what abou the C




11.Jun.2003 7.42pm
That cut circle is such a simple construct, it's probably not ripped off.
As for the type, to me Trajan itself is a bad choice, and when you throw in funny distortions and gratuitous letterform carnage, well... :-/
hhp
12.Jun.2003 1.50am
I am not an expert...though i can say
that the composition of the elements
seems disturbing to me.
Esspecially that river the "De" leaves
in the "camara municipal de Coimbra".
The "de" ligature is illegible and would
make more sence as a ligature of "ed".
The "M" in "Coimbra" is from a different
font..?(why?) and the "O"-logotype in
the word "Coimbra" just doesn't fit,
esspecially when compined with this
long-tailed "R".
In conclusion from the few things I know
for Coimbra (the historical university and the
great tradition of Fado) I think it deserves
an id which carries historical values and this
cannot be achieved with that simple "O" form.
ah...and when the "Coimbra" is splited to
COIM....BRA! you cannot avoid thinking about
Eva Herzingova...
OK! i think i've been a bad boy today.
there was no purpose to insult anyone,
i just tried to express what i really felt
about the design...which is great comparing
to our sign of Thessaloniki. By the way six
months ago i designed logos for the municipality
and trust me...you don't want to get involved
with those people who take decisions.
They have a charisma to manipulate everything
in order to end up terrible.
Good day to everybody!
12.Jun.2003 2.45am
Hello Adriano, I saw recently this logo (Coimbra) I had a strange felling about the combination betten the symbol (very grotesque) and the lettering
(Roman). Anyway its strange the coencidence betten the two samples that you show (very coencidence) . As Christos said the ligature D is lost in that line (ilegible). The tail of the capital (R) is two must decorative if we compare all the logo. Thank's for this samples and observations.
Cumprimentos
12.Jun.2003 6.12am
"That cut circle is such a simple construct, it's probably not ripped off."
Probably not, but the question 'what makes this cut circle look like a serpent?' (rather than a worm, a roll of PlayDoh, a piece of rope, etc.) doesn't seem to have been addressed.
12.Jun.2003 8.32am
> what makes this cut circle look like a serpent?
Well, you can't be too literal. The way this stuff works (one hopes) is that people who already have an association of Coimbra/serpent will quickly notice and appreciate the subtle reference.
And the thing does have a head!
hhp
12.Jun.2003 8.47am
yes it has

12.Jun.2003 10.30am
"Well, you can't be too literal"
Obviously. But you can't be too generic either. I would contend that there isn't a "subtle" reference here but a pretentious/poorly-crafted/imperceptive/obtuse one.
I haven't got an axe to grind here but lazy logos posturing under a tortured rationale really annoy me.
(I hope I'm not pissing anyone off...)
12.Jun.2003 10.49am
Besides, it may have a head but, as Adriano's amendment demonstrates, it doesn't have a tail. Adriano's gif looks more like an eel. Or is it supposed to be eating its tail? In this case it doesn't, in fact, have the head that is claimed for it.
I really don't think many people would see this logo as a stylized snake
12.Jun.2003 4.57pm
I just got a copy of the identity book that was made for the Coimbra identity and he presentes this old illustration as the origin of the logo
At the end, and besides the simmilarity & the confusing typography what puzzles me more is that it doesn't represent the city as a whole... Coimbra is not know for snakes, or serpents and it's simbolism as an "insuflator of life" and plenty other analogies (it's a big booklet) doesn't convice me in 100%. I only question now how will the foreign people will think looking at this logo..
12.Jun.2003 6.04pm
It's funny, eh, Gerald? You don't see an Ouroboros for years, then you see two in the same week!
hhp
13.Jun.2003 4.05pm
Well, the story was into some newspapers. It's in portuguese, here's a link to the story on one of the biggest Portuguese newspaper, P
16.Jun.2003 12.16pm
http://abacus.best.vwh.net/oro/ouroboros.html
Mmmm Maybe it
17.Jun.2003 7.10am
...and in a odd coincidence this weekend i saw (and recognized, thanks to this thread) the quinitiles logo outside an office building.
17.Jun.2003 10.48am
>http://abacus.best.vwh.net/oro/ouroboros.html
Jeez, it gets worse.
17.Jun.2003 12.28pm
HaHaHaHa Indeed worse that's the same link from above HaHaHaHa ;)
17.Jun.2003 4.29pm
I know, I was quoting your post, hence the ">"
> HaHaHaHa ;)
?
17.Jun.2003 8.54pm
Ooops too many Ouroboros for today ;-)
17.Jun.2003 9.01pm
the weight of the O to the rest bother me...looks like a mistake in smaller sizes.
17.Jun.2003 9.20pm
The whole composition is very irregular "conceptually" speaking, the simplified Ouroboros and the typography seems so apart, to make it worse the thick horizontal line serves as a "border" separating even more the two elements (our beloved snake ;) and the Coimbra typography)