Typeface for rebrand
Hi there. I'm working on a rebrand for a technological company which creates software solutions for mobile phones / smart phones. It's a rapidly expanding company, at the cutting edge of this technology and I want a type family which reflects this but doesn't look like it's trying too hard to be trendy. I was thinking of one of Xavier Duprés' typefaces - possibly Sanuk (I know Sony used Vista) - but I'd like to hear if anyone has any other ideas as I think Sanuk may be a bit harsh. They currently use Futura. Obviously it will have to translate across the all usual corporate literature.
Thanks
Sarah
11.May.2007 3.19am
Sophisto might do the trick? A bit tech in its style. It has a lot of weights, symbols and patterns. Good for branding and available as OTF. Have a look here...
http://www.macrhino.com
or here
http://www.psyops.com/html/spec_sophisto_ss.html
11.May.2007 3.56am
Thanks Stefan - I've had a quick look at Sophisto and think it could fit the bill. I'd like to give it a tryout anyway, it does appear to cover all the bases and offer a fair bit of variety.
11.May.2007 4.35am
There is a thread with a comparison between the different square sans faces.
Sanuk is in it, but also Klavika and Camingo, for example. You can find it here.
And Sophisto is a very nice typeface, Stefan.
15.May.2007 7.54am
Some of the DTL typefaces have that quality. Prokyon, for instance.
15.May.2007 7.57am
Amplitude could also be an option
15.May.2007 7.58am
Amplitude could also be an option