i am joining this discussion at a rather late point, but I feel the need to say: Please don't loose that fabulous cloud. When i saw your first post, my initial reaction was "Yes, this i great." It looked fresh without trying to hard or being pretentious. Well done.
The new logo concepts are good, but in my opinion feel too safe, especially after seeing some of your work on your site.
I hope you and your partner find a logo that works for both of you.
I don't know what to think anymore...
I do agree that the pictogram is kinda savvy
but I also agree on the cloud&lightening being a bit naive...
I'd like to find "la voie du milieu".
Any thoughts ?
Ladies and gentlemen,
Dear topic contributors,
Thank you all for your help.
We're gonna go for the round pictogram + typographic signature and keep the cloud + lightening for different applications such as the loaders of the website, etc.
Once again, typophile.com rocks.
Have you tried combining the 2? You can always opt for 2 different versions: one defined logo & another kind of trademark illustration if you know what I mean? I absolutely love both designs, but I think it's important to think about its purpose & what you're trying to convey which obviously relates to the kind of work you do & the assignments you'll attract.
Even the name is set in a different light with the new logo. With the cloud it worked well in a playful way, but in the new logo, it becomes more abstract. I don't know if this makes any sense at all?
I think using both is a perfect solution & will broaden your clientele, but I would advice against using them both as a logo in different applications. I'm not sure if that's what you meant or if you also meant using one as a logo & the other as a trademark illustration?
Either way, congratulations on a job well done & good luck with your studio!
Oh, and yes, Typophile ROCKS!
Thank you ;D !
Yes the cloud+lightening is going to be used without the typographic signature as some kind of trademark illustration, exactly that.
We thought that it was a shame to "loose" this graphic element, so we just gave it a new usage.
I'm in the middle of setting the logotype use guidelines.
I was wondering if anyone could post one that you think is really complete and well done (a .pdf for example).
Other question, our dear wormwood has disappeared from the surface of this (virtual) earth for a while now, does anyone know if he's ok ?
You mean an existing one to use as a guideline to see what you need to cover in your styleguide? I'll try to look for one, but basically it covers colours, backgrounds, fonts, use of pictures & a whole bunch of measurements. It can end up getting quite thick even for a seemingly simple housestyle ;-)
Now that you mention it, Wormwood's absence is indeed a little strange, but maybe he took a holiday? You can always contact him to see if he's OK.
I'm glad to hear you're not letting the cloud go to waste & I can't wait to see your upcoming site!
This is a Dutch site that covers a whole bunch of housestyles, but I don't know if it's useful to you (I haven't really taken a good look at it). For translations, you can always come to me ;-)
Yes I meant an existing one.
I do visual identity guidelines for my clients too I was just thinking to see what others do...
And yes, I agree it can become quite thick... :(
The website will be up and running pretty soon. I'll let you know about the "grand opening / website launch" ;). BTW, do you happen to have a website too?
I've been in contact with wormwood via e-mail but I haven't got any news from him for a week now, and it seems kinda strange since he suddenly stopped his replies in the middle of a conversation... I'm kinda worried...
Maybe this is useful:http://www.mtholyoke.edu/offices/comm/identity/pdf/VislGuid.pdf
I don't know the company, but it seems pretty detailed. They have another pdf, but my computer already crashed twice on that one.
You're starting to get me a little worried now as well. I can also try to contact him, but I don't think that will make much of a difference. But maybe we're just being paranoid & he's just taking a vacation without his computer? Let's hope so.
Hey just found this, pretty interesting...http://www.brandsoftheworld.com/guidelines/
Brands of the world is in my toolbar favourites, I can't believe I didn't think of that... DUH! But in my defense: the answer right under your nose is the one you're most likely to overlook ;-)
Jon / wormwood, wherever you are in the world wide world, send us a postcard and drink an apple martini for us, plz ; )
I don't want to keep you confused, but I liked the black & white version better. Maybe a gradient glow could work, but in this example the logo itself is barely visible.
The gradient really kills the logo IMO. I also liked it when there was a disconnect between the o and n.
if you want to keep the glow, then keep it behind the circle. Don't pass it through the fn symbol. Let things in the circle be white.
or at least make the symbol a single light colour.
I think I kinda "lost myself" with the logotype yesterday...
My partner doesn't like the gradient (and shining effect that I did later on yesterday).
Grr, but I still kinda feel that it's not finished and that I should refine it somehow...
Any ideas ?
PS : Absolutely no news of wormwood for 8 days now...
Hi, Like the logotype. think the type is really strong. Maybe the wordmark is enough???
I don't know if your still looking for manuals but this site might be helpfull:
Here is a small modification.
Can you see it ? And, better, do you like it ?
an other one
I think you need to take a break from it for a while, DrDuckling. The first change in your latest post was good, but after that I think you kind of started losing it. Try not to overthink it & go with your instincts. It can be helpful sometimes to step away from it for a couple of days, give both the design & your head a rest & then have another look at it. You'd be surprised to see how your perception of it can change after a break.
You're probably right Ill Sans but I wanna finish this today, we have a deadline...
I came back to the first version and i'm just refining it.
Will post the final result.
PS : I agree I totally lost it on the last ones... Pfff
Had way too much wine last night...
Alcohol can have a stimulating effect sometimes as well, so it was definitely worth a shot ;-p
I think we're gonna choose between those 4.
I think it's (almost) perfect (if perfection exist).
My partner is really happy with it too !!
Which one would you choose ?
I think I'd go for the first one. In the 2nd & 4th ones the lower serif of the f is just a bit too "heavy" for me. The third one might also work well.
I'd go with number one. Stop. It's perfect.
BTW: For full colour press I still liked the outer glow of it. Just don't make it too strong.
I think for press a laminated logo would look great on a matte underground, both in black.
Yes, that's what I thought I'd do : a "pelliculage mat" with a "vernis sélectif"
But I was thinking other stuff too : I was thinking "feutrine" (I have no idea how to translate this).
My partner wants the first one too (by the way).
It's going to be only one color not spectrum/glow/shadow/light.