SDCMC - Custom Lettering Mark.

Primary tabs

27 posts / 0 new
Last post
Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
SDCMC - Custom Lettering Mark.
0

Working of the basic shape for this word mark I am doing. Im looking for some guidence here. The ‘S’ seems to be giving me quite a lot of grief… let me know what you guys think.

Hildebrant.


application/pdfSDCMC Word Mark
sdcmc_mark_beta3.pdf (13.1 k)

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
0

I think the “S” just needs a stiffer spine — like a section of it totally straight.

hhp

Daniel Weaver's picture
Offline
Joined: 17 Jan 2004 - 12:20pm
0

Kyle did you want to make it look like it was a folded card? What is a Dream Center Masters Commission? I’m just curious

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

Daniel — Folded card? Im afriad you lost me there. The program is a youth, well 18-24 aged program. Realy a multi faceted, media type school. Drama, dance, multimedia… and such. very diverse group of students. It is a Christian based organization too.

Tiffany Wardle's picture
Offline
Joined: 13 Jul 2001 - 11:00am
0

When you add the _words_ below the _acronym_ it might be that they are enough of a _flattening agent_ … hmm …. I don’t know. I do like the color separation though, it gives the teensiest visual rest from the up and down motion.

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

Im trying to figure out best how to get the words in there. Its so long.

Daniel Weaver's picture
Offline
Joined: 17 Jan 2004 - 12:20pm
0

Kyle, I was just reacting to the letterforms. If you drew parallel lines at the angles of your type above and below the type it would have a folded effect. Maybe its just me. Did you create a mark to go along with it? If I had to ask what the name meant, maybe alot of people will have to ask. Something along the lines of shilohettes of dancers on a christian symbol stage. Just a thought.

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

Ok, I think I’m happy with this, the anchored letters work much better.

let me know what you guys think.


application/pdf
sdcmc_mark_FINAL.pdf (9.5 k)

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

and with color scheme


application/pdf
sdcmc_mark_FINAL(Color Scheme).pdf (19.0 k)

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
0

Just put a slight slant on the bottom of the “D” as well.
And tighten the “CM” a hair.

hhp

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

Try this out.

The best thing about this is that the client will say, “ohh, that ‘font’ is ok, I dont mind that.” Somtimes I wonder why I even bother, then I realize it’s because… well, I tell myself something different each time. :-)

Hildebrant.


application/pdfFINAL!! I Swear.
sdcmc_mark_FINAL.pdf (19.2 k)

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

sh*t.


application/pdf
sdcmc_mark_FINAL.pdf (19.2 k)

Héctor Muñoz Huerta's picture
Joined: 21 Feb 2003 - 11:00am
0

Yes,straighten the endings a bit too. The “D” has too much height compensation.

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

I swear, this forums posting, its like a sick little game. You have to wait 30 seconds, maybe hit the browser back button, wait for the error, then go see if it actually posted. I’m really ready for this to be fixed.

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

Found a little glitch in the D on the last.


application/pdf
sdcmc_mark_FINAL(seriously).pdf (19.2 k)

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

Working on a crown addition to this mark.
It will sit atop the ‘M’ glyph.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
0

What’s with this crown mania all of a sudden? :-)

hhp

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

Crown Mania? really?

Well in line with the ‘mania’, I present to you… my additions.


application/pdf
sdcmc_mark_FINAL (Crown).pdf (27.2 k)

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
0

I meant the “Body & Mind” thing — which I guess was just a mis-post.

hhp

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

How do you feel about the crown shape? I think the details may not be the best idea at smaller sizes, I may opt for two different versions though. Say the more detailed for larger situations, ie. signage.

Hildebrant.

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

Thats it?

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

Ok here are my revisions..


application/pdfSDCMC Custom Mark
sdcmc_mark_FINAL.pdf (9.8 k)

Tiffany Wardle's picture
Offline
Joined: 13 Jul 2001 - 11:00am
0

IMO — Because of the angles of the D and C there is a bit of a visual wave going on. Do you mean for this? I wonder if the angle of the D is a bit too much? Also, does the D seem too wide? I suppose the width of the D helps balance out the width of the M, but the visual wave seems too much even still.

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

Tiffany —
Well, in thought, the ‘wave’ was part of my original concept. More of action, or movement than a wave perse. Its really hitting a younger 18-24 aged market. The ‘D’ I had worries of being percieved as an ‘O’, maybe I have over compensated though? Hrant had proposed possibly straightening out the bottom arms of the ‘C’s’ maybe this would give it a little more of an anchored feeling. How do you feel about that?

Hildebrant.

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

FYI

The mark will also be grouped with the actual acronym words (Scottsdale Dream Center Master’s Commission)

Im considering PMS 416 as one of the colors.. trying to settle on a secondary color right now.
I may visualy seperate the SDC from the MC by using two different colors, or possible a lighter tint of one solid color.

Kyle Hildebrant's picture
Offline
Joined: 7 Jan 2003 - 11:00am
0

Here is a rough idea, similar to what I mentioned.


application/pdf
sdcmc_mark_beta5.pdf (9.6 k)

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
0

Yes, I do prefer those flat bottoms.
The tint-separation is fine — but I did just realize that the “S” is too heavy.

hhp