(x) Bumble and Bumble sans - Avenir {Mark S}

brampitoyo's picture

Hey Yves (or anyone), do you know what type does this composition is set in? It's not set in Gotham, I think, though it's pretty close.

The site's here.

Thanks much!

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malbright's picture

Actually, I think it IS set in Gotham.

Mark Simonson's picture

Looks more like Avenir to me.

gtrianta's picture

Looks like Nobel to me.

George Triantafyllakos - backpacker.gr

Scott D's picture

Just confirming that this is definitely Avenir Demi. The lowercase "a" gives it away. (Tip: if you're trying to ID type in a flash movie, you can often use the context menu to zoom in to see more detail.)

brampitoyo's picture

Mark, you killed it. One day I'll be as good as you (no hope in getting as good as Yves, though :) in IDing type. And great tip on that, SD. At that size, it does look like Avenir. I'm surprised that it looked 'humanist' on small sizes, even when set in all caps.

PS. did I see an apostrophe in there :) ?

Scott D's picture

Well, Avenir was Frutiger's humanist take on Futura.

From Linotype:

"Adrian Frutiger designed Avenir™ in 1988, after years of having an interest in sans serif typefaces. In an interview with Linotype, he said he felt an obligation to design a linear sans in the tradition of Erbar™ and Futura® , but to also make use of the experience and stylistic developments of the twentieth century. The word Avenir means 'future' in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura® , Avenir™ is not purely geometric; it has vertical strokes that are thicker than the horizontals, an "o" that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines..."

brampitoyo's picture

Well, some says that Avenir is a better Futura, so... I still think that it's more geometric than humanist in spirit, though. Well, okay, maybe it's more 'tough' and 'sturdy' rather than 'geometric' proper; but it's also warmer than, say, DIN.

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