London 2012 Olympic Logo

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Patricia Fabricant's picture
Joined: 23 Mar 2004 - 9:40am
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Jon Stewart referred to the logo last night as a slot machine going down on a stop sign.

Shaun Strack's picture
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Joined: 7 Jun 2007 - 10:46am
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Does anyone know where I can find the now removed siezure inducing motion graphic?
I've looked and looked but can't find anything.

... _._. ... .. ... __.. ..._ ...

Patricia Fabricant's picture
Joined: 23 Mar 2004 - 9:40am
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Jon Stewart showed it, believe me you're better off w/o it. It was just the silly logo jumping around and changing colors.

erik spiekermann's picture
Joined: 9 Dec 2001 - 9:28pm
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Well, I said the $400k because I figured Wolff only got half…
Sometimes, a little knowledge is dangerous. Half-baked facts get copyandpasted, read and repeated by other people and soon are taken as facts.
This is a case of remote character assassination which a little research could have prevented. Michael Woll founded Wolff Olins in 1965 with Wally Olins and left the consultancy 20 years later. Wally also left afew years ago, just after Omnicom bought Wolff Olins. And even if both of them were still there, attributing half of the revenue to each of the partners is silly, naive and even outright stupid. Anybody who’s ever worked on these big accounts knows that the money is spent on endless meetings, repetitious presentations to different departments of the client’s company and a lot of hot air from all the consultants involved. Very much the inverted triangle model that Neville apparently talked about (and which made me leave my own company, MetaDesign, after 21 years).

I also think the logo sucks – naive concept, bad execution – but I would never let petty jealousy and half-informed prejudice colour my judgement. This is simply a case of the old motto being applied that originally comes from the advertising world:
It is not enough to have no ideas, one also has to be unable to express them.

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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The Jon Stewart piece is up on the main page of http://www.comedycentral.com/

Cheers, Si

Patricia Fabricant's picture
Joined: 23 Mar 2004 - 9:40am
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Anyone remember "whatizzit" the Atlanta mascot? Big blue sperm with googly eyes?

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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Patty, I know its Friday, but can't you wait til 4:20 like everyone else.

Patricia Fabricant's picture
Joined: 23 Mar 2004 - 9:40am
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huh????

Linda Cunningham's picture
Joined: 26 Jul 2006 - 3:55pm
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The sun's over the yardarm where she is, Si. ;-)

Chuck Groth's picture
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Joined: 15 Sep 2005 - 2:36pm
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Half-baked facts get copyandpasted, read and repeated by other people and soon are taken as facts.

Mr. Spiekermann-
Sorry. It was just a joke. This whole thread has been just about played out.

Blank's picture
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Joined: 25 Sep 2006 - 2:15pm
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Sometimes, a little knowledge is dangerous. Half-baked facts get copyandpasted, read and repeated by other people and soon are taken as facts.

Erik, I completely disagree. You are giving the internet WAY more credit than it deserves; half-baked facts belong in the New York times, the internet is just a bunch of nonsense cooked up by people who drink too much and post at two in the morning.

Patricia Fabricant's picture
Joined: 23 Mar 2004 - 9:40am
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Oh NOW I get it.

Sii, those days are llllooooonnnnngggg behind me, sad to say. The stuff just puts me to sleep. But your post gave me a giggle (altho I do feel like I can't use that word lightly on this forum...).

Paul B. Cutler's picture
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Joined: 15 May 2005 - 11:40am
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I'm all for it, just not at 4:20…

And Patty, going to sleep is not what happens when it originates from Cali.

Reality is vastly overrated.

pbc

Patricia Fabricant's picture
Joined: 23 Mar 2004 - 9:40am
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This is simply a case of the old motto being applied that originally comes from the advertising world: It is not enough to have no ideas, one also has to be unable to express them.

Or as Jon Stewart put it so eloquently: There's an old saying in the ad game: try not to give them seizures.

I'm with Chuck, this thread has been played out... half baked indeed. Or fully baked. I'm sure it's 4:20 somewhere.

Neil Caldwell's picture
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Joined: 12 Oct 2005 - 11:05pm
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This whole thread has been just about played out.

Why has there been such an outcry ...globally?

This thread has only just begun...

__________
Hiro

Blank's picture
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Joined: 25 Sep 2006 - 2:15pm
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This thread has only just begun…

Nah, the thread is shot, or at least it needs to be. But we have five years of design criticism ahead of us before we get to see the logo used at the games, and at least another year of criticism after.

Part of me wonders if the logo will start to make more sense once the rest of the identity system dribbles out. But then I remember that the proper context for Olympic logos is low-quality, mass produced crap sold to the masses, and if it’s illegible crap online, it will probably be illegible crap on the side of six-pack.

Paul B. Cutler's picture
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Joined: 15 May 2005 - 11:40am
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Tao Chien says the perfect man is silent.
Why then did he write those 5,000 words?

(paraphrased from a zen poet)

pbc

Johannes Vandt's picture
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Joined: 21 Apr 2006 - 12:11pm
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does the word branding get capitalized now?
a nauseating thought.

David Berlow's picture
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Joined: 19 Jul 2004 - 6:31pm
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"Tao Chien says the perfect man is silent."
"Why then did he write those 5,000 words?"

So he would not have to speak them, over and over? :)

I'm starting to like the logo. Work that gets argued over for the same old reasons is something else. This, at least, has nothing to marvel at in color, shape, type or visual concept but has already generated interest worth far beyond it's cost, and like all preceding OOOOO logos, will be buried in trinkets and caps that no one (with a life) will want anyways in 5 years -- so who cares what it looks like as long as it is hugely prominent before it is actually used, at which point ( as a huge visual tragedy ), it lasts only for a second or two at a time. It's contragraphics, the second best thing to something that actually does it all. And by the looks and sounds of the large and ferocious logo approval trails of these kinds of things, the best thing (something super-cool-nice lookin' & talked about in advance, like this one?), is hardly likely to happen.