Quantifying the effects of good design

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tom christensen's picture
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Joined: 17 Feb 2004 - 8:43pm
Quantifying the effects of good design
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Have people noticed the article called “The Aesthetics of Reading” by Kevin Larson (Microsoft) and Rosalind Picard (MIT)? In the article they propose new measurements that are supposed to guage the effectiveness of typographic refinements on readers. The measurements are based on perception of time spent reading and positive mood/cognitive task performance. An interesting approach.

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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Larson & Picard: ...measure aesthetic differences...

Leading to something like this perhaps?

tom christensen's picture
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Joined: 17 Feb 2004 - 8:43pm
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Nick, that's a hoot. I'm sure the models' cognitive performance is through the roof.

Kevin Larson's picture
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Joined: 11 Aug 2004 - 12:47am
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The article points to an early paper. We describe further progress on this line of research in issue 22 of Typo magazine.