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(x) Big Love "Monday Monday" image spot - Avenir {Marc O}
Posted by lunyboy in
17 Jun 2007 — 9:50pm
17 Jun 2007 — 9:50pm
Hey Folks,
Losing my edge:
http://www.hbo.com/biglove/video/index.html
Monday Monday promo video... Typeface ID?
It looks so much like Frutiger, but it isn't. "Pack up the Wives," looks almost like Futura. The "c" terminal edges are canted inward and the "a" and "e" are a strange match to the rest of the characters I think.
Lost...
-mike
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17 Jun 2007 — 10:13pm
Bye the bye, I am *assuming* that the "BIG LOVE" typeface is the same one... could that be an error?
17 Jun 2007 — 10:40pm
I believe both the show's title and the promo in question are set in Adrian Frutiger's Avenir, which he (or someone) once described as "a better Futura." So you spotted the correct influences, even if the name of the font itself eluded you... ;)
18 Jun 2007 — 10:11am
Thanks very much!
-mike