New to Typophile? Accounts are free, and easy to set up.
Logotype
Posted by Juggling man in
17 Jul 2007 — 5:22am
17 Jul 2007 — 5:22am
Hello, new guy from HOW forums here.
It's for http://atcandistribution.ca/ They need to appear established, conservative and intelligent.
tear this up please.
User login
Support our Sponsors
17 Jul 2007 — 5:41am
Photobucket.com images are blocked at my work, please use the Insert Image feature below the comment box.
Image technical requirements:
The best way to post an image is to use the “Insert Image” function below the “Comments” box. To utilize this function, you must have the Flash 8 player installed. If you have an image to accompany your post, please ensure that it conforms to the following guidelines: do not exceed 600 px wide, save images as an RGB jpg/gif/png (tips: gifs are usually crisper for black and white type renderings and not all browsers support png). Also, make sure that your image has a unique name, otherwise typophile may call another image instead of the one you inteded to be displayed.
17 Jul 2007 — 6:16am
> The serifs are too pointed and not consistent.
> "C" is falling towards back.
> "N" and "A" needs to be corrected visually.
> kern them visually, A & T are too closer and C, A & N are too wide.
17 Jul 2007 — 6:45am
I'm not into kerning yet. Should I think about the kerning while i draw the font? And which serif do you prefer? The ones on the T or the A?
17 Jul 2007 — 7:04am
This might be too light for small usage (business card etc), the weight of the C looks about right as a minimum (although the distribution needs work), the crossbar of the T is too wide for my taste and taking Satya’s line as the overshoot it should fall short, probably to the height of the top left serif of the N. Is this going to be a font or just used as a logo? Either way kerning should be considered now.
Tim
17 Jul 2007 — 7:09am
Being that they appear to be mainly an online entity, you may want to consider a beefier weight so that the log can be reproduced at smaller sizes on-screen.
17 Jul 2007 — 7:29am
They are not mainly an online identity. Their online aspect is minimal. If you wish to learn more about the project, navigate to this web page. http://forum.howdesign.com/tm.aspx?m=275135
Also it will not be a font but a logo only. It will incorporate a graphical element also. I'll be posting that within a few days.
18 Jul 2007 — 5:25am
tweaks on the serifs, kerning, width of the T and N, consistency of height and little bit of tweaks to the C also. Will work on weight next.
18 Jul 2007 — 6:09am
I think you have applied that decorative serif too uniformly, it doesn’t need to be on every character, in fact as in the characters you already had was better, the A’s are now on tiptoes.
Tim
18 Jul 2007 — 6:59am
so apply it to the N only perhaps?
18 Jul 2007 — 9:34am
I intend to make this the storefront display type and a heavier weight for small applications. What say you?
Here's a link to a higher res image
http://i110.photobucket.com/albums/n94/ulysses01/letterforms.jpg
19 Jul 2007 — 3:09am
Why don't you make an antialiased image like you did with the bigger one?
Anyway. I find "C" too pointed at the end of the stroke (bottom). This is just going to give you headaches and problems later. And It doesn't really look it should be this thin.