new QANTAS logo - turbulence ahead

qu1j0t3's picture

Article: The Age.

Disregarding the kangaroo graphic... I really don't like the new type. The old type - a classic and memorable identity - had real strength. The new one looks lettered by a 12 year old. Examine that 'N'! Mon dieu, that 'S'! It looks, at best, like type from a toilet roll pack.

Another unnecessary and backward provincial identity hack job! (IMNSHO as ex-Australian designer)

mr's picture

I agree. I wouldn't have chosen the old one, but the new face is pretty bad. I don't think steel grey is a particularly uplifting colour, either.

Robert Trogman's picture

Russell Bean of Sydney, Australia did the lettering on the last Qantas logo and it still looks good.

James Arboghast's picture

The type treatment blows goats. It's terrible, undisciplined amateurism. Newness for its own sake, and tasteless.

j a m e s

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