New Art Gallery Needs Typeface
Hello Typos
A new art gallery thats due to open next Aug
has approached me to redesign the existing identity.
See attached [dull sloppy vetica thing they have now]
Has anyone got suggestions for a new typeface for the identity.
But I also want to sell the idea of doing the way-finding with the Architects
Also it will have to be used for catalogs and exhibition work.
What do you suggest?
The Gallery has an African /South Asian remit but its also contemporary art.
Love
Mr Brown
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31.Jul.2007 6.40am
Would you use this family for wall texts/object labels/donor labels etc.?
31.Jul.2007 9.21am
It would initially be used for the identity.
And the first programme so a full set of weights including italics would be required.
But yes hopefully the identity will implemented across everything so donor labels etc
would all come into it.
Something very modern [thats my favorite word]and European.
What do you think?
Mr Brown
31.Jul.2007 11.24am
Well, I was in a similar situation, and the gallery was in a museum district.
I decided to try and use that larger context. I also looked at the range of shows—which included everything from contemporary international art to period artifacts like clothing and furniture.
I decided to pick a contemporary serif and combine that with more traditional sans so the publications etc. could shift in feel and remain within the identity.
I think Pentagram's work for the DMA is very solid, using Fedra Sans is very nice.
http://a.velluminous.org/dma.html
Maybe a family like OurType's Fresco and Fresco Sans would work. It would probably function well for wayfinding and identity, and have a serif option for extended text in a catalogue.
31.Jul.2007 10.32am
http://www.myfonts.com/search?search%5Btext%5D=leitura
I haven’t tried Leitura but Esta is a current favourite, and there is a sale on if you’re quick.
Tim
1.Aug.2007 3.43am
Chevin works well as text and is also particularly suited to signage.
Nick Cooke