Law firm logo, letterhead

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wildcoqui's picture
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Joined: 6 Aug 2007 - 7:14pm
Law firm logo, letterhead
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My dad's asked me to create a website for his law firm (only two lawyers), and the first thing they want to do is create a new logo. They don't currently have a "logo" per se, but simple text used on their letterheads.

Here are a couple of the ideas I've been working on. I don't want to just have a plain text logo, so I tried my hand at an accompanying symbol/image. I couldn't come up with anything original that related to law/lawyers, only a gavel and the scales of justice images which are incredibly overused.

Any ideas where I can go from here?

Their areas are: divorce law, criminal defense, civil litigation and personal injury. The firm name is King & Lloyd, P.A.

I want the logo to be simple, clean and portray professionalism, trustworthiness, and success (?).

Jason Duerr's picture
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Joined: 24 Mar 2007 - 2:07am
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Now you know why so many law firms have a typecentric logo. ;)

I think you're on the right track here. I'd be playing with some letterforms in a monogram context much like you're doing. I'd be staying the hell away from scales and gavels, too. :) Keep at it.

Brian Crick's picture
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Joined: 18 May 2001 - 10:10pm
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I rather like sample1; it's classy without being stereotypically stuffy. I like the contrast between the sans-serif text and the fancier ampersand, and I think the text meshes nicely with the colored blocks.

However, the ampersand seems a bit off center to me... maybe you could move it to the right a bit? It feels like 'Lloyd' is all by itself there.

Also, the small serif text on the bottom doesn't fit quite right to me. I think you should stay with a serif font, but that particular one seems a bit too plain perhaps.

I hope that helps. Good luck!

Jeff Peppers's picture
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Joined: 10 Apr 2007 - 3:09am
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i dont know current trends, but id think more all-caps small-caps serif type
its a law firm, people are expecting to think 'established' 'reliable'
rather than 'modern'

also, i missed sleeping last night

$0.02

Henry 'Pi' James's picture
Joined: 11 May 2007 - 9:47pm
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The first one is fine, the second one looks more like a logo for an art dealer to me.

gareth manson's picture
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Joined: 21 Apr 2004 - 4:19am
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#1 - but it needs pushing. The two panels - try distorting the perspective of the panels with perhaps the initials of both lawyers. Something to relate to the type.

I think the colors work. But not with such a bold, black font. Try using shades of black or to soften it with a blue black. For me, it is not appearing too friendly.

Personally, I would be using a + sign between the names. But that's just me.

Good luck.

Chuck Groth's picture
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Joined: 15 Sep 2005 - 2:36pm
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of the two, the first works better. but i don't have any idea what the offset squares have to do with law. i'm sure you don't want the squares to represent your father and his law partner! lose the squares...

massemo's picture
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Joined: 20 Jan 2008 - 1:36am
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I own a lawfirm, and need a logo. I like what you did, do you do it as a business? If so, please email me at masseylaw@gmail.com. BTW: Our webiste is www.masseyandduffy.com.

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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Lawyers AND Spammers. EWWWW!

Ben McElroy's picture
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Joined: 12 May 2007 - 7:02pm
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Aluminum - And somehow a strangely appropriate combination!
And for the fun of it:

Q: Do you know how to save a drowning lawyer?
A: No? Good!

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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If you find spam, email me. Much quicker. Sometimes we don't view every single thread as quickly as we should. Thanks. :)