Law firm logo, letterhead

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wildcoqui's picture
Joined: 6 Aug 2007 - 7:14pm
Law firm logo, letterhead

My dad's asked me to create a website for his law firm (only two lawyers), and the first thing they want to do is create a new logo. They don't currently have a "logo" per se, but simple text used on their letterheads.

Here are a couple of the ideas I've been working on. I don't want to just have a plain text logo, so I tried my hand at an accompanying symbol/image. I couldn't come up with anything original that related to law/lawyers, only a gavel and the scales of justice images which are incredibly overused.

Any ideas where I can go from here?

Their areas are: divorce law, criminal defense, civil litigation and personal injury. The firm name is King & Lloyd, P.A.

I want the logo to be simple, clean and portray professionalism, trustworthiness, and success (?).

Jason Duerr's picture
Joined: 24 Mar 2007 - 2:07am

Now you know why so many law firms have a typecentric logo. ;)

I think you're on the right track here. I'd be playing with some letterforms in a monogram context much like you're doing. I'd be staying the hell away from scales and gavels, too. :) Keep at it.

Brian Crick's picture
Joined: 18 May 2001 - 10:10pm

I rather like sample1; it's classy without being stereotypically stuffy. I like the contrast between the sans-serif text and the fancier ampersand, and I think the text meshes nicely with the colored blocks.

However, the ampersand seems a bit off center to me... maybe you could move it to the right a bit? It feels like 'Lloyd' is all by itself there.

Also, the small serif text on the bottom doesn't fit quite right to me. I think you should stay with a serif font, but that particular one seems a bit too plain perhaps.

I hope that helps. Good luck!

Jeff Peppers's picture
Joined: 10 Apr 2007 - 3:09am

i dont know current trends, but id think more all-caps small-caps serif type
its a law firm, people are expecting to think 'established' 'reliable'
rather than 'modern'

also, i missed sleeping last night


Henry 'Pi' James's picture
Joined: 11 May 2007 - 9:47pm

The first one is fine, the second one looks more like a logo for an art dealer to me.

gareth manson's picture
Joined: 21 Apr 2004 - 4:19am

#1 - but it needs pushing. The two panels - try distorting the perspective of the panels with perhaps the initials of both lawyers. Something to relate to the type.

I think the colors work. But not with such a bold, black font. Try using shades of black or to soften it with a blue black. For me, it is not appearing too friendly.

Personally, I would be using a + sign between the names. But that's just me.

Good luck.

Chuck Groth's picture
Joined: 15 Sep 2005 - 2:36pm

of the two, the first works better. but i don't have any idea what the offset squares have to do with law. i'm sure you don't want the squares to represent your father and his law partner! lose the squares...

massemo's picture
Joined: 20 Jan 2008 - 1:36am

I own a lawfirm, and need a logo. I like what you did, do you do it as a business? If so, please email me at BTW: Our webiste is

darrel's picture
Joined: 4 Feb 2003 - 6:03pm

Lawyers AND Spammers. EWWWW!

Ben McElroy's picture
Joined: 12 May 2007 - 7:02pm

Aluminum - And somehow a strangely appropriate combination!
And for the fun of it:

Q: Do you know how to save a drowning lawyer?
A: No? Good!

Tiffany Wardle's picture
Joined: 13 Jul 2001 - 11:00am

If you find spam, email me. Much quicker. Sometimes we don't view every single thread as quickly as we should. Thanks. :)