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(x) Frog Design logo - custom designed, based on Frutiger {Jan E}
Posted by jdslav in
15 Aug 2007 — 1:06pm
15 Aug 2007 — 1:06pm
Please help with this nice face.
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15 Aug 2007 — 1:16pm
hmmm... not The Sans, Kievit, Freight Sans, Syntax
15 Aug 2007 — 1:17pm
That’s custom. Based on Frutiger.
15 Aug 2007 — 1:19pm
I always thought it was Meta but it's clearly not. Still think it's some Spiekermann creation. possibly custom.
15 Aug 2007 — 1:19pm
I'd say Freight Sans.
15 Aug 2007 — 1:23pm
I'm passing this link on to the horse's mouth - my brother is the creative director there.
15 Aug 2007 — 1:24pm
> Still think it’s some Spiekermann creation.
They did it themselves.
15 Aug 2007 — 1:35pm
Certainly not Spiekermann -- that's not his signature style, which is very recognisable.
15 Aug 2007 — 1:58pm
I’ve got a book here that features this identity design as a case study for flexible identities. It says there that frog design’s own graphic design team created this. And it says that the type is custom designed and based on Frutiger (which is recognizable).
15 Aug 2007 — 2:58pm
> Certainly not Spiekermann — that’s not his signature style
Hey Yves, not to hijack this thread, but I'm curious what you consider Spiekermann's signature style? To me Meta, Info and Officina all feel similar to the frog design logo. Am I being naive?
15 Aug 2007 — 3:40pm
I wouldn't exactly call you naive ;^P but personally I think the Frog Design characters look more like Luc(as) de Groot's or Michael Abbink's style. It's all about basic shapes, curve structures and overall proportions. It's quite difficult to put into words, and at the end of the day it often is nothing more than a buzzing feeling in the back of the head that tells me what it is.
15 Aug 2007 — 3:46pm
For example Erik’s designs have rectangular proportions, while this one is more square. Check the quite wide counters on the "g" -- if this were a Spiekermann design they'd be narrower. Luc(as) and Michael have the same wide counters (see TheSans and FF Kievit).
15 Aug 2007 — 3:47pm
I don't really care who did, but that g is too wide.
15 Aug 2007 — 3:50pm
Sez who? :^P
15 Aug 2007 — 3:55pm
Well, compared to the other character widths. I say so. :^P
15 Aug 2007 — 3:57pm
Man, Frog design--I know just the typeface for that group :-P
ChrisL
15 Aug 2007 — 4:02pm
I'm with Tiff. The individual shapes are nice, but as a whole, this looks like a rounded, Hollandized Myriad/Frutiger with a mismatched, widebody 'g' slapped in.
And Yves is right. These shapes are more Abbink or Dutch than Spiekermann.
15 Aug 2007 — 4:04pm
Hey! The bold 'g' is almost straight out of TheSans.
15 Aug 2007 — 4:13pm
It sounds like y'all are slaves to too much knowledge.
: )
15 Aug 2007 — 4:56pm
I know, Stewf -- we've got a magazine whose name includes a 'g' and whose logo is set in The Sans, so I thought this was going to be an easy one...
16 Aug 2007 — 9:35am
Seems close to a condensed version of Gill Sans? But the lowercase 'r' is all wrong.
16 Aug 2007 — 9:52am
Not much Gill Sans in this, I'm afraid.
16 Aug 2007 — 2:22pm
I'm not sure, but I know the logo predates Freight by several years.
Patty, which creative director at frog? We may have crossed paths once or twice. =)
16 Aug 2007 — 9:52pm
My brother is Robert Fabricant who is the creative director of the NY office. He confirms that it was a custom job but hasn't gotten back to me on what font it's based on.