Looking for a "Modern, Corporate, and Profesional" typeface...

rosem
22.Aug.2007 6.17pm
rosem's picture

Hey Everyone,

I just started my first job not to long ago, and today I just got handed my first project that will be build from scratch; so I pretty much have full control over it (instead of modify previous work).

I’m looking for a nice clean font that would speak to the “big wigs” of large companies.

The project is going to be a recruitment piece that will highlight our companies new program we are starting. Most of the copy will be set rather large, in a small format booklet - if that helps at all in your recommendations.

Just thought I would get a post going as I’ll be starting this project in the next few days, I’m open to any ideas/thoughts/questions, etc...



marcox
22.Aug.2007 8.02pm
marcox's picture

I’d go with a humanist sans, which combines the suggestion of modernity/efficiency of a sans with the readable proportions of a roman.

There’s been an explosion in the last 5-10 years, as you may know. A few that I’ve used or have caught my eye recently

Freight Sans
http://www.fontshop.com/search/?q=freight+sans&x=0&y=0 Sans

Priva Pro
http://typetrust.com/fonts/font.php?id=MTk0

FF Milo
http://www.fontshop.com/fonts/singles/fontfont/ff_milo_text/


Stephen Coles
22.Aug.2007 9.52pm
Stephen Coles's picture

Rather than go the dreary grotesque route (Helvetica, Univers, Trade Gothic), like many corps do, I’d select a modern, professional, corporate typefaces that also has a bit of personality. Good suggestions from Marc. Here are a few more.

FF Unit
Mundo Sans
FF Sanuk
Parisine
Présence
FF Daxline
Corpid
Spiegel
FF Scala Sans