(x) slab serif from Men's Health Magazine - Popular {Stephen}

peter_monrad's picture

I know it's a crappy picture but can anyone give me the name of the slab serif and/or alternatives. It's has to be different from the vere used – but great – Glypha, Serifa, Rockwell etc.

See it at: http://imgs.zinio.com/magimages/115942081/2007/221437591_toc1.jpg

I like Enclave (http://www.terminaldesign.com/fonts/sets/?CID=6) but I'm really not so mad about the new Soho that everyone seems to be raving about. (http://www.fonts.com/FindFonts/RecentReleases/2007/Soho.htm)

Thanks

Stephen Coles's picture

Seb Lester has done some good stuff, but I don't really get Soho either (sometimes all you need is a family of 50 styles and you can grab press attention). Here is a better modern slab: Stag, which could be the basis for the Men's Health typeface.

peter_monrad's picture

Nice one! I also really like what he did for The Guardian which is along the same line. http://typographica.org/art/articles/2006/GdnEgypSans.gif

So since it doesn't look like I can license this – then what do I use?

Stephen Coles's picture

Did you contact Schwartz? "Available for relicensing on a very limited basis. Contact us for more details."

There isn't much else in this realm other than what you mentioned. Maybe FF Zine Slab, but that's heading another direction.

Stephen Coles's picture

Oh! I was thinking of another Schwartz face, Popular. You can ask Font Bureau about licensing.

peter_monrad's picture

Yeah that's it! Poplar. He makes some nice Slabs!

I really like the extra bold version of FF Zine, but it really lacks a light version, and I think the regular feels too condensed. However, for this project I might just buy the extra bold or black version of FF Zine.

I'm figuring that that's a lot cheaper than buying Poplar.

peter_monrad's picture

But I'll ask them though...

Seb Lester's picture

Some great suggestions from Stephen in this thread.
Popular or FF Zine look like great options for you, Peter.

Regarding Soho, which I designed, it has been pretty well received
thankfully and people might want to check out the bigger pdf at
http://www.monotype.co.uk/soho/ to make their own minds up.

It's a comprehensive pdf showing lots of text settings and
stylistic alternatives for InDesign, if a particular letter
or weight is not for you.

If some people just don't like the overall feel (refined industrial/
mechanical) or whatever else, then there's not much I can do about
that and fair enough. I love that aesthetic myself.

peter_monrad's picture

Thanks Seb – and also congratulations on having British GQ picking up Soho for their recent redesign. It looks great for that kind of magazine and I'm sure that a top title like GQ will get Soho even more attentiton.

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