Cleaver Use for "Cleave Design" Logo

Cleave Design's picture

I'm working on a logo for my design company, Cleave Design. You can see the old logo (not really a logo at all) here.

Thought about playing off of the word "Cleave" and went with an image of a cleaver.

Is it too cheesy? Does it work? Does the tagline help? Thoughts?

bamaurer's picture

Although the connotations are a bit strange to me (the name), I feel like you could do something much more memorable / original with your look than big type + a weapon... knife... thingy?

Few things... in my modest opinion and experience:

1. Looking at your mark, I would lose the blade knife thing, and stick with the diminishing line and the cleave mark through it... having the knife seems redundant and a bit blunt for any viewer with some intelligence... also really focuses too much on the negative connotation in my opinion.

2. I would lose the combination "g + n" in Design – or is there meaning there? Was the "n" cleaved? (cloven?), if you are aiming for something like that, perhaps a pure type solution could be found that does it in a more intelligent way, and would also make the mark unecessary?

Good luck! bm

Scott Leyes's picture

I agree that the cleaver/knife is awfully prominent... you could try to show the logo "cloven," perhaps between the "Cleave" and "Design" words, with a cut/tear between the words. If you like the knife, how about showing less of it (more the handle sticking out from the cut "page" with the blade beneath)?

Unified's picture

I like the start of the idea. Your tagline really says it all without the meat cleaver. You might be able to incorporate the "clean-cut" idea in the company name like Scott mentioned and maybe it's not a a tear, but a clean cut through the words horizontally starting small and increasing as it goes through the whole word. I would also agree in not combining the 'g' and the 'n' unless you have a reason for it. I like your color choice.

Cleave Design's picture

@hola: thanks for your thoughts -- yah, I like the text, but I wanted some graphic to go along with it - I'm having a hard time visualizing the tear that you and Scott mentioned...any more ideas? Or any help visualizing it?

fontplayer's picture

Cleaver as-is is clip-art hokey looking. But if I had to use the cleaver I'd put it splitting the 'gn' in design.

Disclaimer: I value my opinion, but there is little reason for anyone else to do so (except maybe for the fact that I am usually right)
; )

Sharon Van Lieu's picture

Sorry, I posted an opinion then noticed the name was Cleave not Cleaver. I don't like the cleaver imagery at all. If I were a potential client, I would find it off-putting.

Sharon

henrypijames's picture

The "gn" ligature (or is it really) doesn't work at all, and is totally unnecessary too.

mrpallarp's picture

Maybe "cleave" one of the letters. The "v" already has a natural split you could use. I include a quick sketch to illustrate what I mean

henrypijames's picture

Wow, Mr Pallarp, what a great idea!

bethwilde's picture

I'm actually not opposed to the cleaver itself, though I think the cleaver interacting with the text instead of with some random line would be far more interesting.

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"If someone's 'been around the block a few times,' it might mean he didn't have the good sense to give up and park in the lot." ~ Mike Nelson 'Mind Over Matters'

litera's picture

I will say it the way I usually say it when I see such logos: This logo is more of a clipart than an actual logotype. You will have to minimize the number of elements and colours and all the things that make it look like clipart.

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