A.T.A. struts its stuff, 1965

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Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
A.T.A. struts its stuff, 1965
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Marc Oxborrow's picture
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Joined: 26 Apr 2002 - 2:17pm
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"...quiver with buying desire."

Man, they don't write type ads like they used to!

Nick, I encourage you to include more mentions of physical arousal in your future promotional efforts.

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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Type can make women vibrate. Wow!

Also, nice chair.

James Mark Hatley's picture
Joined: 13 Jul 2004 - 11:00am
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She sees a product her man would like to eat

bahahaha

Chris Perardi's picture
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Joined: 26 Apr 2007 - 11:05pm
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That was a parody, right?

Norbert Florendo's picture
Joined: 9 Jun 2005 - 2:21pm
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You young'ns don't realize how popular typographers and type directors were with the ladies back in the sixties! Batteries not needed... just whip out a broadside and hear them swoon.

Did you know that Bradbury Thompson was well known by the Rat Pack? Joe Namath always referred to his little black specimen book for hot dates and Hugh Hefner considered adding new type fold-outs to Playboy ;^)

Stephen Coles's picture
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Joined: 14 May 2001 - 11:00am
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Very rad, Nick. Can I put this up on Typo?

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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Sure.

carl's picture
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Joined: 28 Oct 2005 - 4:37pm
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It pays to set type right

Boy howdy!

Dan Hall's picture
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Joined: 13 Oct 2005 - 2:40pm
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It certainly proves Jackie T's point...
"Typesetting was a man’s world."

I can't help but wonder if the ad was created by [[http://www.amctv.com/originals/madmen/cast|these guys]].

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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I don't think there was a version of this for companies that were thinking of placing an ad in Playboy, which at the time had a circulation of 6 million. But it wouldn't have required much adapting. Slap. Flip. Flip. Slap. More pages wander by. Then it happens.