Creating design briefs

Hellbox
13.Sep.2007 11.30am
Hellbox's picture

Can anybody suggest a good text or resource to use as a guide (case study) upon which to construct a decent & thorough professional brief?



timd
13.Sep.2007 12.35pm
timd's picture

I read something here that was quite appropriate, naturally I can’t find it again.

http://www.aiga.org/

This wasn’t it but it might be helpful.

http://www.aiga.org/resources/content/3/5/9/6/documents/aiga_1clients_07...

Tim


Alessandro Segalini
13.Sep.2007 12.38pm
Alessandro Segalini's picture

The Divine Commedy ?


Hellbox
13.Sep.2007 3.15pm
Hellbox's picture

Tim: Thanks.
Alessandro: urrrghh, explain?


jabez
16.Sep.2007 10.39pm
jabez's picture

Google does turn up some useful sources:

http://www.thedesignpractice.co.uk/tdp/pdf-design-brief.pdf
http://www.cleardesignuk.com/design-brief.html
http://www.cleardesignuk.com/design-brief.html
http://freelanceswitch.com/clients/the-ultimate-design-brief/
The Creative Brief: Mystery Solved
http://clickz.com/showPage.html?page=835491

Going Back to the Creative Brief: When Clients Can’t Vocalize What’s Wrong by Dani Nordin
http://www.creativelatitude.com/articles/article_200701_nordin.html

the zen kitchen’s creative brief is available for download here
http://tzk-design.com/in/tzk_questions.doc

“The Brief available for download at Creative Latitude has about 10 pages full of questions - more than I could ever think of asking.”
http://creativelatitude.com/links/resources_downloads.html

There’s the The IDM ’Creative Brief’ maker if you’re feeling lazy. Warning: It’s a marketing site though :)
http://www.theidm.com/index.cfm?fuseAction=contentDisplay.&chn=21&tpc=86...

Sorry, I’m a rabid googler, hope that helps!


Don McCahill
17.Sep.2007 6.31am
Don McCahill's picture

Now here I thought this was a thread about some more clothing with typographic slogans on it. :)


HaleyFiege
18.Sep.2007 6.17pm
HaleyFiege's picture

I have two good templates I use for writing advertising/marketing briefs. I can dig them up if you like.


fontplayer
18.Sep.2007 7.44pm
fontplayer's picture

Now here I thought this was a thread about some more clothing with typographic slogans on it. :)

I bet design briefs would sell better than t-shirts in the Typophile Store. Something for the marketing dept. to think about. Finally a place where Comic Sans might be appropriate. (sorry Vince)


HaleyFiege
19.Sep.2007 1.23pm
HaleyFiege's picture

“Trebuchet is the thinking mans comic sans”