What's the typeface used in this famous ad...

http://images.ifun.ru/4/4WxRi8HnWF.jpg

"Chi mi ama..." Looks so familiar, but im blank

"Hand..."something?

Comments

It's not quite Clearface Gothic.

- Lex

...sorry, ...what did you say?...

Nick Cooke

Beat me to it Lex. That was my thought too. Looks like a customized version of the heavy weight of Clearface Gothic.

- Mike Yanega

I think most guys would want to segua that, if the truth be known.

customized a lot, if its Clearface Gothic....