Euroface - Anyone hear of this?

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Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
Euroface - Anyone hear of this?
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http://www.peterb.sk/content_items/euroface.html

" In 1994, the members of European Parliament urged the creation of a new comprehensive road typeface system, the development of a ‘general high recognition and perception font’, and recommended adoption of uniform design practices. Now, after five years of extensive research, the European Committee for Uniformity of Type Design and Type Safety completed the research and presented legible-for-all-purposes-suitable-typeface. The typeface, named Euroface, was developed and studied through extensive design exercises, laboratory investigation and road tests. The result is convincing: Euroface is 42% more legible than Helvetica"

42% More legible than Helvetica? Oh my.

I'd like to find a sample of it.

That may not be so easy though.

http://www.a-g-i.org/magazine/news_detail.php?id=252&cat=

"A German attempt to create one 'Euroface' for the European road signs scored astonishingly high in legibility tests. However, until today the typeface has remained hidden in bureaucratic drawers despite its supposedly magical qualities."

Russ

Tim Ahrens's picture
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Joined: 28 Sep 2004 - 9:15am
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Wow, a typeface that gets easier to read the faster you drive! No wonder they had to invent a new "International Standard Recognition Unit" for it ;)
(google for "International Standard Recognition Unit" -euroface)

Must have been invented by the same guy that made the VCR that actually improved the quality when copying video cassettes.

Typography.Guru's picture
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Joined: 8 May 2003 - 2:39pm
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I’d like to find a sample of it.

The samples are the images with the jaggy font, which is supposed to become clearer the faster you drive.

Must be some kind of joke or »art project«.

Eduardo Omine's picture
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Joined: 18 Jan 2003 - 6:08am
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Read this. There are other links at the bottom of the page. LOL!

-- omine.net

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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obviously, you just don't get the miracle of science. >:¬)

Those samples look suspiciously like Helvetica at 100 KMH.

Funny how it's 42% better. Because the answer to life, the Universe and everything is also 42.

Butseriously, folks... IF this was a real study, there must be a copy of it and some specimens out there... Surly no government organization would EVER be so secretive about a typeface? (cough)

.... Unless the Fontographer's Union is behind it.

Michel Boyer's picture
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Joined: 2 Jun 2007 - 1:01pm
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I must confess that I am skeptic but I found Euroface as part of Lecture 7 of this Typography & Composition Course Outline. Euroface is also mentioned on page 132 (page 27 of the pdf file) of this issue of the Journal of the Association of Legal Writing Directors (whose existence I did not know). I liked footnote 121.

James Montalbano's picture
Joined: 18 Jun 2003 - 11:00am
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Aw come on guys, ITS A JOKE!

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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Gee, thanks, I had no idea >;¬)

Michel Boyer's picture
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Joined: 2 Jun 2007 - 1:01pm
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> .... Unless the Fontographer’s Union is behind it.

No, it seems to be Garcia Fonts + Co. Look at their catalogue.

For those that read spanish, here is an article on the Typerware and Garcia Fonts project.

Michel

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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Yeah- I saw the site - . I like the humour of some of the typefaces there.

I was kidding about there being a big international union of type designers who would of course want to suppress a typeface that would be so good there' it would put them out of business - and of course, if there were such a union, it would be powerful enough to influence governments.

Lorcs's picture
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Joined: 25 Oct 2007 - 1:58pm
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Is there any more info on Euroface out there? Does anyone know where the article and the responses were first published?

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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Seriosly? Wait for the movie.

-=®=-

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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It's a bit of typographic satire.

-=®=-

Lorcs's picture
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Joined: 25 Oct 2007 - 1:58pm
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Russellm–That'd be a no then, would it?

Michel Boyer's picture
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Joined: 2 Jun 2007 - 1:01pm
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Lorcs,

If you are really interested in the Garcia Fonts "phenomenon" (I don't know exactly what to call it), maybe you could simply contact Andreu Balius.

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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gak sorry another accidental post

:0\

(edit to add...)
I think it must have been the accidental posts over Christmas that got me onto the most diligent posters list.

-=®=-

Lorcs's picture
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Joined: 25 Oct 2007 - 1:58pm
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Thanks for that.

Typography.Guru's picture
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Joined: 8 May 2003 - 2:39pm
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Damn, Peter should put a warning on that page!
I just found it cited again as a "scientific source" in the book "The human factors of transport signs":

The Euroface font (Bügleichenhaus, 1999) was developed for use as a European standard font for road signs. Research evidence suggests that the typeface is 42% more legible than Helvetica when viewed at speeds greater than 80 km/h.

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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so much for scientific rigour.

It's a good thing Aerospace engineers don't have a sense of humour.

-=®=-

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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... I mean, 'cause if they did, someone would write a satirical piece about a heat-shield material made out of corn liquor that gets colder at very high speeds, and the next thing you know, corn liquor futures will be through the roof because NASA is buying it up by the truck load to make new heat-shields for re-entry vehicles. ('least that's why they'll say they buying it.)

-=®=-

Blank's picture
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Joined: 25 Sep 2006 - 2:15pm
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I wonder if researchers are finding this in text-only databases of legitimate publications. Then again, one would at least expect them do take a look at a typeface before writing about it!