Hot or Not? - American Craft logo

Primary tabs

5 posts / 0 new
Last post
Gregg Einhorn's picture
Offline
Joined: 30 Jan 2005 - 2:36am
Hot or Not? - American Craft logo
0

what do we think of how the word 'craft' is rendered?
is it brilliant or a little too much?
the entire word is almost a ligature, which made me wonder if there are any other good examples of words consisting of letters connected in such a way to form a ligature.

James Mark Hatley's picture
Joined: 13 Jul 2004 - 11:00am
0

Has a sort of Herb Lubalin feel. I think it is nice.

Craig Eliason's picture
Offline
Joined: 19 Mar 2004 - 1:44pm
0

It would work better if the word the designer was setting was supposed to be "craf't" with an apostrophe.

Joachim Lapiak's picture
Offline
Joined: 28 Jul 2006 - 9:02am
0

I really like how it flows. The negative and positive shapes work nicely together, and it's not often I see a whole ligatured word.

Gregg Einhorn's picture
Offline
Joined: 30 Jan 2005 - 2:36am
0

yeah, that negative space apostrophe is nice. too bad the word is not craf ' t