Corporate BS type specimen

fredo
26.Sep.2007 7.06am
fredo's picture

Hello,

I’m working on a type specimen and the chosen theme is Corporate BS, that hollow language used by corporations worldwide.
I’ve found generators here and here. But as specimens go, some of the sentences are too long, and maybe not as annoying as I want them to be.

Some examples:
redefine integrated users
reinvent seamless content
orchestrate compelling channels
expedite holistic platforms
enable impactful relationships
redefine world-class content
incentivise holistic synergies
competently extend cutting-edge interfaces
energistically maximize 24/7 interfaces

It could be just two words, somehow infected, like synergy effect.

What expressions trigger your contempt? Would you be so kind to share? It’ll be fun, it’ll be a win-win situation!

Cheers,

Fredrik



Mark Simonson
26.Sep.2007 7.20am
Mark Simonson's picture

If you’re on a Mac, there is a cool Dashboard Widget that does this:

http://www.doubleforte.net/widgets/corporate/


kegler
26.Sep.2007 7.23am
kegler's picture

That is very proactive of you


oldnick
26.Sep.2007 7.36am
oldnick's picture

I am certain that the response to your query will meet or exceed your expectations...


fredo
26.Sep.2007 8.30am
fredo's picture

Keep’em rolling. Don’t be afraid to think outside the box .


typofoto
26.Sep.2007 9.25am
typofoto's picture

Best practice, as regards quality assurance, is to ramp up to close out the deliverables. Failing this, the solutions will be inappropriate.


terminaldesign
26.Sep.2007 9.40am
terminaldesign's picture

Holisticly network bricks-and-clicks schemas via go forward relationships. Distinctively pontificate interactive methodologies for cross-media leadership skills. Conveniently harness highly efficient value rather than innovative customer service. Objectively maintain turnkey niche markets without real-time web-readiness. Distinctively foster visionary solutions via compelling channels. Professionally repurpose robust initiatives with competitive e-tailers.

OR

Compellingly morph premier products after robust experiences. Dynamically whiteboard corporate deliverables via cost effective solutions. Assertively envisioneer next-generation niches with viral information. Enthusiastically deploy emerging methods of empowerment before tactical growth strategies.


Gus Winterbottom
26.Sep.2007 10.15am
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The Dilbert mission statement generator, and some Google search results for jargon generator.


timd
26.Sep.2007 10.43am
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Solutions solution.

Tim


eliason
26.Sep.2007 1.56pm
eliason's picture

I like (that is to say, I hate) “going forward”.


sii
26.Sep.2007 2.15pm
sii's picture

Surely using these services is cheating - there must be real annual reports and such out there with content that can be re-used.


Gus Winterbottom
26.Sep.2007 3.59pm
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Orwell nailed this 60 years ago.

For more recent (if non-corporate) examples, try http://denisdutton.com/bad_writing.htm


fredo
26.Sep.2007 4.26pm
fredo's picture

> Surely using these services is cheating - there must be real annual reports and such out there with content that can be re-used

You’re probably right but there’s a deadline hanging over me and I’m curious of what might pop out of your Top of Mind awarenesses. I did google “Corporate statements” though and found some pretty interesting stuff.

> Orwell...

Now wouldn’t that be interesting, mixing quotes from Orwell with management language? Nicely intertwined. If it’s going to be funny it can’t be too obvious of course.

> http://denisdutton.com/bad_writing.htm

Regarding bad writing, I did use Edward Bulwer-Lyttons immortal “It was a dark and stormy night” in a previous specimen I made.


marcox
26.Sep.2007 11.10pm
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Corporate-speak? I’ve moved my cheese on that.


Gus Winterbottom
27.Sep.2007 8.17am
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If you’re up against a deadline these may not help, but they are interesting.

Plain English Campaign

Buzzwhack

Why Business People Speak Like Idiots

The phrase that drives me crazy is “there’s no I in team.” Yeah, well, there’s no we or us, either.


steve_p
27.Sep.2007 12.07pm
steve_p's picture

>>“there’s no I in team.”

No, but there’s a U in ’Vaccuous cliche’

=================

When in meetings with people who speak like this, I try to throw back some of CJ’s mixed metaphors - not only do they not notice, but they even repeat them later in the conversation. Some of the best:

Run it up the flagpole and see if the rats desert a sinking ship
Let’s not spoil the ship for a ha’peth of spilt milk
Leave no worm unturned
That’s the pot calling the kettle a horse of a different colour
The exception that spoils the broth
It’s the early bird that catches the quick brown fox
That’s the pot calling the kettle a silver lining


David Sudweeks
27.Sep.2007 4.51pm
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turn-key is my favorite. It means the least of all.


SuperUltraFabulous
27.Sep.2007 11.39pm
SuperUltraFabulous's picture

I would some day like meet a self-motivated team player...

Mikey :-)


Randy
28.Sep.2007 11.12am
Randy's picture

By leveraging email as a scalable J2EE communications conduit, we can ramp B2C ambiguity deployment by 300%.

Leverage is my all-time favorite. Don’t forget acronyms too. Great for testing your cap/smallcap settings.


Randy
28.Sep.2007 11.25am
Randy's picture

Here’s a real one I set with gritted teeth:

TRM² can leverage existing best-of-breed enterprise applications as well as emerging network infrastructure to enable additional capabilities for IGTV. (can i get a comma?)


abiagi
28.Sep.2007 11.55am
abiagi's picture

Wonderful examples here:

www.ibm.com/do

(If you move the slider on the left back to “talk” you can play around with all the nonsense phrases.)

I think it’s a nice campaign overall, too.


sii
28.Sep.2007 12.09pm
sii's picture

Another idea might be to mimic those horrible motivational posters... a few ideas...

“There’s no I in FONT”
“KERNING - separates the boys from the men”
“MULTIPLE MASTERS - the $ecret of my succe$$”
“FONTLAB - say hello to my little script”

Etc.,


russellm
28.Sep.2007 7.55pm
russellm's picture

I’ve found this one to be pretty kind of OK, but mostly amusing:

Especially the pseudo German :o)

R


Gus Winterbottom
1.Oct.2007 12.23pm
Gus Winterbottom's picture

> horrible motivational posters.

There’s always the classic Mather Work Incentive series:

http://www.hellerposters.com/gallery.htm

http://www.internationalposter.com/search-results.aspx?keywords=mather