(x) New CBS logotype tech sans - Infinity {Stephen}

DocTheop's picture

Might anyone here know what typeface is used in the new CBS logomark?

And, on that note... what do you think of it? I happen to really like it. It's clean, sophisticated and finally ditches the stodgy serif letters which I find to be severely dated.

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Jan's picture

Most certainly custon designed.

Stephen Coles's picture

CBS is in Infinity.

I think I've found Jan's only vulnerability: not on MyFonts!

DocTheop's picture

Sweet! Thank you!

This forum rocks. I've turned to Typophile over and over in the last several years for help and its members have always generously come through. I just want to say it is sincerely appreciated.

Dr. Theopolis

Jan's picture

> I think I’ve found Jan’s only vulnerability: not on MyFonts!

That comment really wasn't necessary and rather dumb.

Without even looking (my bad) I assumed CBS would go for a custom logotype (since it’s only 3 letters!)

Stephen Coles's picture

Aww, didn't mean to be dumb, Jan. 'Twas a silly joke.

core's picture

Font or no font: it is still ugly.

bowfinpw's picture

"I assumed CBS would go for a custom logotype (since it’s only 3 letters!)"

Actually, CBS uses it also (I think) for promos for various of their shows. Maybe I'm mixing them up with NBC, which I think has been using something that seems similar.

I took Stephen's remark as a humorous compliment about how good you usually are at making these ID's, Jan. I know he would never make fun of one of the 'stars' here.

- Mike Yanega

Jan's picture

Thanks Mike. Yeah, I may have overreacted a bit. It’s just that Stephen and me seem to have a little dispute about where to link. I took it as He-doesn’t-know-the-good-quality-type-because-he-only-lurks-around-MyFonts.
Misinterpretation probably.
I don’t consider myself to be one of the stars here, though. There are a lot of people around here that know a lot more, and that includes Stephen and you.

Stephen Coles's picture

> I’m mixing them up with NBC, which I think has been using something that seems similar.

You may be thinking of Klavika.

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