Logotype not associated to anything(!?!)
Hi all.
What do you think about creating a logotype for multiple brands. Let me be more specific:
I must create a logotype not associated to anything(!?!).
It will be use in handdryers, ladies brushes or even bandages (!?).
The brand name? Not sure but something like “metaline”.
The ideia is to “develop” this new concept: logotype not associated to anything.
Can this work? how ? ideias? suggestions?
Thanks.
António
9.Oct.2007 12.20am
You have a brand name (or will have) that is to be applied to different products, the problem/opportunity is that your logotype shouldn’t be specific to one product – many brands do this, some use a strapline so –
Metaline
handdryers
Metaline
bandages
Other approaches might use colour or shape to separate the strands of a brand.
Frankly though, it is not a new concept, these products are not so diverse they seem to be the kinds of things one might find in a pharmacy or clinic. Many retail chains have own brand products or carry a range of products from one supplier.
Tim
9.Oct.2007 2.51am
Hi tim
Thanks for your input.
Well... when I said that the “this new concept” I real wanted to say ” this new concept to me” (first time) :-).
Yes the medical disposables industry uses a lot this concept...
Hmm...
I had ideais similiar to yours:
1- strapline, possible
2- Color. Good ideia but this represents a printing problem. I have to stick to 2 colors already used (PMS 179/PMS 343).
António
9.Oct.2007 7.06am
Maybe take a look at how big grocery stores handle this issue - they often have to package everything from bacon to cotton swabs under the same brand.
- Lex