Unique forms of a Sans Serif

bamaurer
10.Oct.2007 1.10pm
bamaurer's picture

Ok, this will be wildly similar to a post of mine from a week or two ago, but now with sans serif fonts.

I suppose some could call this the lazy way to find a suitable type, but you guys save me a lot of time and I know that most of your recommendations are solid types.

We have a creative brief for a rebrand of a corporate mark – the current mark being set in Univers. The client really likes more unique / memorable type... probably as a backlash against years under the regime of Univers.

So, I am looking for some nice modern / conetmporary sans typefaces that maintain a sense of the corporate world while offering unique forms as well. I would love your input to aid in my search, you guys usually do right by me.

let me know, thanks.

btw, I fell in love with Lexicon which I had not seen up until the week of my similar post geared towards serif'd types.

Or better yet, a quality type foundry that produces sans as well as teff (lexicon) produces serifed fonts?


Stalemate or Sophisto might be suited for this project? Have a look for yourself;

http://www.macrhino.com


Thanks Stefan.

I am looking a lot at the Italic Univers, which is kind of their thing, big bold + forward moving *original I know. I feel like the Stalemate will fall too closely there.

I do like Sophisto quite a bit, but it may be too far away from corporate for them, I am checking out the site though, looks like some good stuff is around.

I am hoping to find something with the impact, of, well, IMPACT. But a bit more unique and contemporary... if that helps?


> a quality type foundry that produces sans as well as teff (lexicon) produces serifed fonts?

FontFont
OurType
Process Type Foundry
LucasFonts


I like Corpid from Lucas de Groot a lot. It has this familiar feel, yet it's different too.


Thanks to everyone for their contributions, this is a huge help.


Zapf’s Optima is a beauty.


... but not so contemporary.


But how soon ? ;^)


How soon? Very soon! A coupla weeks soon, I imagine. It is being mastered as we speak…

—K


i may be able to wait as a matter of fact... wait what is village?


Of course! thanks for the link.


Have a look at Flex and download the pdf samplesheet. :)


Relato Sans has character, particularly in the italic.


Laurenz Brunner's Akkurat.


FF Bau has an italic that is quite regular with just a little spunk.

- Lex


Agilita comes with a lot of styles making it suitable as a corporate typeface.


Wow, had not looked back here in a day or so – those are some great recommendations. I especially like Flex, FF Bau, Agilita, and Relato – so pretty much all your recommendations. Thanks!


Flex is beautiful, on second thought though, I think it is too straightforward for these guys. They are tough, because they like bold and corporate, with uniqueness, but too much funk gets them, I am afraid Flex is not enough. FF Bau on closer inspection seems promising.